Why Is Normal So Seductive Yet So Dangerous?

What are the challenges you face when trying to create something that really stands out in your category?

Join us for  at 10am on the 4th of July as we delve deep into what makes advertising campaigns break the norm and stand out! 

Our panel of industry experts will be exploring the science behind normality's seductive appeal and discover how we can break free from its constraints to create more effective, not normal work.

Hosted by Recipe and Little Black Book’s, Editor-In-Chief, Laura Swinton

Speakers include:

• Camilla Ellerton, Marketing Director - AutoTrader
• Christina Honigfort, Marketing Director - Grupo Bimbo, New York Bakery Co.
• Catherine Aithal, Group Strategy Partner - What’s Possible Group
• Dan Jacobs, Creative Founder, Recipe
• Dom Roe, Planning Director, Recipe

The key talking points covered include:

• Why is ‘Not Normal’ work so hard to achieve when everybody wants it?
• Human’s inherent desire to conform and the perils it bestows for advertising (at a brand level, as well as for creative and media specialists)
• Recipe’s strategy to defeat the banality of the industry

And so so much more! So if creating advertising campaigns that cuts through and totally unignorable is your thing, we'd love for you to join us.

The conversation will be relatable for anyone in the industry or wanting to explore a career in advertising.

Hope to see you then!