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RCP

London https://rcpldn.com/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Social

About

RCP is putting the love back into advertising.

We believe advertising has the power to change everything, or nothing at all. We exist to be the difference between the two, because work can either make people feel something real, or disappear without a trace.

That belief comes from how we started: three best friends working from a bedroom, driven by a shared love for the craft, and for each other. Love became our founding principle and 21 years on, it still defines how we work today.

Love for ideas that travel.
Love for people who care.
Love for what advertising can do when it’s done properly.

Our mission is simple: make people love advertising again.

Connect

People

Clients

New Work

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New Work

Interactive Investor

By RCP

Moving interactive investor’s brand narrative away from just what they offer (an investment platform and products) and towards how they do it better than anyone else in the market.

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New Work

BetMGM

By RCP

BetMGM fuels excitement with its biggest “It’s Showtime” campaign yet, featuring Chris Rock rallying athletes with his dynamic style to “get out there and entertain us!”. Targeting Premier League fans across TV, radio, and social, it captivates both new and returning players.

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New Work

Auto Trader

By RCP

Auto Trader needed to shift from a second-hand car brand to a tech-driven leader in new and electric cars. Our campaign, Brand New Cars Found AT, highlighs their unique advantage: new cars available immediately.

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New Work

LV= General Insurance

By RCP

LV= General Insurance's "Heart of a Champion" campaign for the 2024 Paralympics on Channel 4 features Paralympic swimmer Maisie Summers-Newton and her coach, Andy Sharp. The campaign’s message, "It takes Heart," highlights their authentic bond and Maisie's rigorous training.

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New Work

Signature

By RCP

Authentic content on #deaftok has become oversaturated with 'fake sign' with 89% of people fluent in sign language experiencing fake sign. Re/Sign aims to redress the balance of authentic BSL (British Sign Language) by “out-trending” fake sign using dance.

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New Work

Deli Kitchen

By RCP

We launched the first integrated brand campaign for the UK’s leading flatbread brand Deli Kitchen. The campaign introduces the bold, playful tone of the brand through attention-grabbing visuals across TV, OOH, DOOH and social.

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New Work

RAMONA'S

By RCP

Launching the UK's leading houmous brand RAMONA'S on TV for the first time on a national scale.

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New Work

CALM

By RCP

Using innovation and influencers to tackle the stigma surrounding men's mental health.

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New Work

BetMGM

By RCP

Launching a brand in one of the world’s most competitive markets.

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New Work

Whyte & Mackay

By RCP

Evolving an inherited creative platform to build a long-term brand platform designed to generate meaningful awareness and drive incremental growth.

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New Work

Auto Trader

By RCP

Establishing a long lasting brand platform to modernize a heritage brand, provide a springboard for launching new services, and dramatically increase market share of voice.

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New Work

New York Bakery Co.

By RCP

Changing consumer behaviour to retain top position in the market and help business growth with industry first anamorphic 3D ads

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New Work

NatWest

By RCP

Launching a partnership campaign fueled by passion and purpose to drive DE&I in production, inspire young filmmakers and redefine financial confidence in the next generation