Disciplines

  • Brand strategy
  • Public relations (PR)

About

Red Lion is a PR agency combining strategic thinking and creative flair with brilliant basics. We believe charming client service is key. And we're driven by the thrill of shaping and sharing client's stories, in print, digitally, experientially and on social.



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New Work

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New Work

Argos

By Red Lion PR

Argos wanted consideration of its gardening section. We enlisted audience favourite - gardener Adam Frost. Positioned as a solution to the 71% of us that compete for the best garden, we've secured blanket national coverage and 9x broadcast hits to date, with social focus ongoing

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Shaken Udder

By Red Lion PR

We've been encouraging Brits to 'do what makes them happy' for Shaken Udder. Phase 1: data and image-led news coverage, underpinned by blanket broadcast hits. Next stop, bringing it to life experientially and socially, with Liberation Lessons. Fancy Dad Dancing classes, anyone?

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New Work

Laura Ashley

By Red Lion PR

British heritage brand Laura Ashley is 70. With consumers old and new, responding to a unifying insight was key. Data revealed all skewed highly in culture. Marrying up unique archive pieces with another quintessentially British landmark, we launched the telephone box exhibition

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Grand Marnier

By Red Lion PR

Renowned cognac brand Grand Marnier wanted to celebrate its feature on The Three Drinkers. We supported with an evening of experts, tasting & cocktail making. Hosted by Grand Marnier's expert brand ambassador Tristram Lilburne-Fini, & the Master Blender, flown in from Cognac.

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Hipcamp

By Red Lion PR

Over the past few weeks, we’ve been championing stargazing with Hipcamp and encouraging Brits to get out under the night skies. Being the true PRs we are, we coined this ‘Star Bathing’, and then safe to say the story flew!

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New Work

Joii Care

By Red Lion PR

Joii wanted pre-launch buzz. We leveraged Endometriosis Awareness Month to spark a founder-led conversation, with quantifiable data at its core. Case studies brought our findings (36 days lost to painful periods annually)to life, achieving a combined reach of 9.8 million so far.

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New Work

Argos

By Red Lion PR

Argos wanted consideration around Mother's Day. We flipped the narrative to pay homage to the ‘Mums of the group' - The MOGS, declaring an official MOGer’s Day. Promoted across socials (including cult account Hunsnet) & linking to a gift guide; we exceeded predicted reach by 165%

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Appleton Estate

By Red Lion PR

Appleton Estate wanted to drive consideration amongst a lifestyle audience. Our category research revealed that rum drinkers tend to go on a journey of discovery, but a lack of knowledge deters them. In response, we launched the Appleton Estate Rum Club, allowing us to educate.

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Laura Ashley

By Red Lion PR

Laura Ashley wanted talkability around its' 70th anniversary collection. We collided two poles-apart worlds: the wholesome cottagecore of the brand with the grit of street art. A partnership with Graffik gallery provided a standout experience driving editorial and social

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New Work

Argos

By Red Lion PR

Argos wanted consideration at Christmas. We started with audience data, confirming an issue - lack of space. Tucked away in the brand’s stock, we discovered the half tree, and repositioned it as a festive space saving hero. Over 45 coverage hits later, sales increased by 40%

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New Work

Monk

By Red Lion PR

Monk wanted sign ups pre-launch. Sensing media appetite would peak with TV show Freeze the Fear with Wim Hof’, we acted fast. To date our earned coverage has driven a waitlist of 2,000+, and a 351% uplift web visits on week of pre-sale resulting in almost £80,000 pre-launch

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New Work

Wild Turkey

By Red Lion PR

Wild Turkey wanted to drive awareness. Insights told us our audience indexed highly in dining with bragging rights. We tapped into the US provenance to leverage Thanksgiving. A partnership with chef Thomas Straker was timed with the launch of his hotly anticipated restaurant.