Red Lion is a PR agency combining strategic thinking and creative flair with brilliant basics. We believe charming client service is key. And we're driven by the thrill of shaping and sharing client's stories, in print, digitally, experientially and on social.
By Red Lion PR
Argos wanted consideration of its gardening section. We enlisted audience favourite - gardener Adam Frost. Positioned as a solution to the 71% of us that compete for the best garden, we've secured blanket national coverage and 9x broadcast hits to date, with social focus ongoing
By Red Lion PR
We've been encouraging Brits to 'do what makes them happy' for Shaken Udder. Phase 1: data and image-led news coverage, underpinned by blanket broadcast hits. Next stop, bringing it to life experientially and socially, with Liberation Lessons. Fancy Dad Dancing classes, anyone?
By Red Lion PR
British heritage brand Laura Ashley is 70. With consumers old and new, responding to a unifying insight was key. Data revealed all skewed highly in culture. Marrying up unique archive pieces with another quintessentially British landmark, we launched the telephone box exhibition
By Red Lion PR
Renowned cognac brand Grand Marnier wanted to celebrate its feature on The Three Drinkers. We supported with an evening of experts, tasting & cocktail making. Hosted by Grand Marnier's expert brand ambassador Tristram Lilburne-Fini, & the Master Blender, flown in from Cognac.
By Red Lion PR
Over the past few weeks, we’ve been championing stargazing with Hipcamp and encouraging Brits to get out under the night skies. Being the true PRs we are, we coined this ‘Star Bathing’, and then safe to say the story flew!
By Red Lion PR
Joii wanted pre-launch buzz. We leveraged Endometriosis Awareness Month to spark a founder-led conversation, with quantifiable data at its core. Case studies brought our findings (36 days lost to painful periods annually)to life, achieving a combined reach of 9.8 million so far.
By Red Lion PR
Argos wanted consideration around Mother's Day. We flipped the narrative to pay homage to the ‘Mums of the group' - The MOGS, declaring an official MOGer’s Day. Promoted across socials (including cult account Hunsnet) & linking to a gift guide; we exceeded predicted reach by 165%
By Red Lion PR
Appleton Estate wanted to drive consideration amongst a lifestyle audience. Our category research revealed that rum drinkers tend to go on a journey of discovery, but a lack of knowledge deters them. In response, we launched the Appleton Estate Rum Club, allowing us to educate.
By Red Lion PR
Laura Ashley wanted talkability around its' 70th anniversary collection. We collided two poles-apart worlds: the wholesome cottagecore of the brand with the grit of street art. A partnership with Graffik gallery provided a standout experience driving editorial and social
By Red Lion PR
Argos wanted consideration at Christmas. We started with audience data, confirming an issue - lack of space. Tucked away in the brand’s stock, we discovered the half tree, and repositioned it as a festive space saving hero. Over 45 coverage hits later, sales increased by 40%
By Red Lion PR
Monk wanted sign ups pre-launch. Sensing media appetite would peak with TV show Freeze the Fear with Wim Hof’, we acted fast. To date our earned coverage has driven a waitlist of 2,000+, and a 351% uplift web visits on week of pre-sale resulting in almost £80,000 pre-launch
By Red Lion PR
Wild Turkey wanted to drive awareness. Insights told us our audience indexed highly in dining with bragging rights. We tapped into the US provenance to leverage Thanksgiving. A partnership with chef Thomas Straker was timed with the launch of his hotly anticipated restaurant.
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