Saatchi & Saatchi

London www.saatchi.co.uk

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Digital

About

We have a simple ambition to create the most influential ideas for the real world.

Ideas that are influential in driving business growth, building meaning in consumers' lives, in your company creating energy and in culture shaping change.

Our country is going through profound change and right now it feels like anything is possible as we hit ‘reset’ on how we live, think and act. We believe this creates new possibilities for brands to become influential in shaping the real world.

Our founding spirit of Nothing is Impossible is more important now than ever before. We see it as a simple mindset that allows us to do unbelievable things, driven by the power of creativity.



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BITE Articles

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Fuel Your Imagination

EE takes aim at online hate

The ‘Hate. Not in My Shirt’ campaign, created by Saatchi & Saatchi, is designed to combat all forms of online and offline hate.

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Thought Leadership

Euros 2024 mark a step change in sports storytelling

A roundup of the marketing highs and lows of Euro 2024 so far

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Hot Pick

'Til I Died’ brings to life the human cost of heart disease

Ahead of the Euros Saatchi & Saatchi has launched a poignant campaign to commemorate the lives of 12 young football fans whose lives were cut short by heart disease.

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Hot Pick

Saatchi & Saatchi’s Just Vote campaign is clear AF

Ahead of a snap election the campaign delivers a clear message, successfully cutting through the noise

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Trend

Voting is Hot AF

Saatchi & Saatchi launches campaign to get young voters to the polls.

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Trend

Richmond and Saatchi & Saatchi celebrate the joy of missing out

Authentic portrayal brings to life the unabashed joy of unscheduled relaxation and sausage sandwiches

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Voices

EE unfinished memoir shows sporting stories lost to online hate

The unfinished memoir by former Lioness striker Ellen White shows how hate can prevent women from achieving their potential

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Voices

John Lewis leads with action for International Women’s Day

The new campaign will see women-owned brands and businesses stocked in John Lewis stores.

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Fuel Your Imagination

OVO’s Energy Forecast uses AI to lift the lid on Britain’s energy habits

The out-of-home installation at Euston station uses generative AI and API data to offer live insight and interactive guidance

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Hot Pick

John Lewis invites shoppers to succumb to the sale

The January sale spot takes a fresh approach encouraging audiences to indulge

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Thought Leadership

BITE’s Top Ten Long Reads of 2023

Human insight, AI, breakthrough work and Barbie dominated the top reads of 2023

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Thought Leadership

The Big BITE Christmas advertising round up

The weird, comforting, creative and feel-good festive advertising round up

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Voices

Inclusive campaigns can have a real impact

Brixton Finishing School alumni share their thoughts on the year’s most impactful campaigns and what could push them even further

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Hot Pick

John Lewis Christmas spot is a reminder of the power of weird

The showcase festive campaign from Saatchi & Saatchi is the Christmas gift we didn't know we needed

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Thought Leadership

Advertisers to spend £9.5bn in festive ad bonanza

The UK advertising market’s annual Super Bowl moment is budget busting according to the Advertising Association and WARC

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Trend

Meet John Lewis’ festive fly trap

The first Christmas campaign from Saatchi & Saatchi introduces the Christmas hero you didn’t know you needed.

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Interviews

‘If you are not confident about creativity why are you here?'

Richard Huntington, Chairman and Chief Strategy Officer of Saatchi & Saatchi, on making mundane moments matter and the power of honesty in marketing

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Hot Pick

EE harnesses the power of communication through demonstration

The genre defining campaign leads with insight and action

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Trend

Waitrose puts good food at the heart of Christmas

The festive campaign from Saatchi & Saatchi says as long as the food’s good, everything is good

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Trend

OVO campaign runs on greener energy

The digital out of home campaign, created by Saatchi & Saatchi showcases greener, cleaner renewable energy.

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Fuel Your Imagination

‘Good for a midweek quickie'

Waitrose highlights the joy of a good meal to break up a busy schedule in first work from Saatchi & Saatchi.

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Trend

Building inclusion from the inside out

For National Inclusion Week IMA-HOME’s Alex Uprichard outlines the importance of living and breathing inclusivity

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Thought Leadership

Women’s World Cup underlines it’s all to play for

A flurry of brand activations demonstrates the cultural firepower of women’s sport.

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Fuel Your Imagination

EE celebrates Lionesses' legacy with ‘Our Pride Does Not End Here’ campaign

EE celebrates England’s historic performance in the Women’s World Cup in an emotive campaign.

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Fuel Your Imagination

EE sets a challenge for Fortnite fans

To celebrate the launch of the EE Game Store EE is giving Fortnite fans the opportunity to compete against well-known streamers

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Fuel Your Imagination

URGENT meeting request: Join England Team Call

EE blocks out the nation’s calendars for the Women’s World Cup semi-final

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Fuel Your Imagination

British Heart Foundation highlights moments of everyday excitement

The campaign from Saatchi & Saatchi promotes the BHF’s weekly fundraising lottery

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Voices

Ima-Home, Leith and Cowshed partner with Saatchi & Saatchi Upriser

The agencies have all signed up to support the free creative schools platform launched last year

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Trend

AdGreen’s Annual Review reveals opportunity to slash emissions

The review highlights a huge opportunity for carbon reduction in the process of advertising production around the world.

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Thought Leadership

Go Hug Yourself: Part Two

The second part of our series discusses why International Women’s day demands so much more than performative feminism.

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Voices

EE’s Hope United takes on homophobia in football

GayVAR is the latest iteration of EE’s Hope United from Saatchi & Saatchi

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Voices

Pregnant Then Screwed launch ‘A Cry For Help’ campaign

The work, created by Saatchi & Saatchi is designed to puncture the silence surrounding the UK’s childcare crisis.

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Thought Leadership

Making work that matters

Claire Sadler, Chief Marketing and Fundraising Officer at the British Heart Foundation on spearheading transformation and making work that matters.

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Fuel Your Imagination

Solgar boosts serotonin with Blue Monday billboard

The campaign from Saatchi & Saatchi for the nutritional supplement brand takes inspiration from S.A.D lamps

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Thought Leadership

All I want for Christmas is ads

The BITE Big Christmas ad round-up is a testament to the enduring power of creativity.

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Fuel Your Imagination

British Heart Foundation celebrates the gift that keeps on living

The new campaign from Saatchi & Saatchi encapsulates the moments that matter at Christmas

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Fuel Your Imagination

BrewDog is the Proud Anti-Sponsor of The World F*Cup

BrewDog has launched an outdoor advertising campaign to highlight the human rights abuses of the World Cup host nation Qatar.

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Voices

‘The Future Looks Good’ wins Snap’s 2021 UK Creative Council programme

The interactive Snap campaign from Cathryn Carey and Phoebe Chetwynd-Talbot shows how AR can be used to provide creative solutions to societal issues

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Voices

All In Census returns March 15th

The industry wide census led by the Advertising Association, the IPA and ISBA is set to return next spring

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Voices

‘Would you be more careful with your vote if it was you that got pregnant?

Saatchi & Saatchi bring back the iconic Pregnant Man campaign in the wake of the overturning of Roe Vs. Wade.

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Voices

Deutsche Telekom and Saatchi & Saatchi supercharge youth volunteering

The campaign uses NFT technology to create real-world value, positively impacting the volunteering causes Gen Z care about across Europe

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Hot Pick

Hope United takes aim at sexist hate online

The latest campaign for EE from Saatchi & Saatchi sees footballers unite against online hate

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Hot Pick

Direct Line gives King Valkyrie a holiday

Direct Line teams up with King Valkyrie from Marvel Studios’ “Thor: Love and Thunder” in new campaign from Saatchi & Saatchi

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Trend

"It is increasingly important for brands to use their voice to instigate social change”

Pete Jeavons, Director of Marketing Communications on why EE is taking aim at sexism in football.

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Voices

All In reveals first wave of champions

The first companies to sign up to the All In programme were celebrated at a Parliamentary Reception.

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Voices

British Heart Foundation and Saatchi & Saatchi shows research can save lives

“This is science” shows how BHF research has turned science fiction into reality

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Thought Leadership

BITE’s top long reads of 2021

From EA Games’ game changing leader, to sonic branding and revolutionising the industry for working parents, 2021’s top reads reflect the myriad challenges of 2021.

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Trend

Saatchi & Saatchi and EE land a plane from UK family’s living room

EE demonstrates the capabilities of its Full Fibre Max broadband in latest campaign

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Thought Leadership

BITE launches the BITE LIVE 2021 trend report

Inclusive creativity, tackling online hate and a masterclass in post pandemic purpose are top of the agenda in this year’s trend report.

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Thought Leadership

Gerety Grand Jury insights with Creativebrief

Judges of this year’s Gerety Awards reflect on the great work and emerging trends, uncovering the very best in advertising through the female lens.

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Thought Leadership

Tackling Online Hate

The groundbreaking Hope United campaign from BT and Saatchi & Saatchi underlines the importance of being actively anti-racist as a brand.

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Thought Leadership

A masterclass in building a satisfying side hustle

Far from being ’side-tracked by the side-hustle’ the Aura story underlines the way in which a side-hustle can provide creative fuel for a progressive agency

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Voices

Publicis launch new student workshop to help emerging talent enter the industry

The six week course will be open to anyone and aims to broaden the talent pool for Publicis agencies.

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Voices

Publicis Groupe places family friendly policies at the heart of building back better

From 26 weeks shared parental leave, to dedicated fertility and pregnancy loss policy the advertising giant is taking action to prioritise what matters most to employees as they build back better from the crisis.

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Voices

Together we will never lose

ITV, BT and EE raise the bar with anti-racist campaigns supporting the England team

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Fuel Your Imagination

British Heart Foundation and Saatchi & Saatchi show the power of responsive advertising.

An ad made in just one day shows the power of creativity to change behaviour.

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Voices

Nothing is impossible; but being a working parent in advertising has sometimes felt like it

Gemma Phillips, Creative Director, Saatchi & Saatchi, lifts the lid on how the agency is transforming the workplace for working parents.

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Fuel Your Imagination

BT shows power of brands to target hate with Hope United campaign

BT’s investment in stopping online hate underlines the power of brands to not just take a stand, but take tangible action, to tackle big societal issues.

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Fuel Your Imagination

Plans are back: BT welcomes flm fans back to the cinema with content series

The campaign, which runs exclusively in cinema, will promote the UK’s first unbreakable home wi-fi, which is backed up by EE.

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Interviews

“If you’re ignoring diversity, you really aren’t doing your job”

Jerry Daykin, Senior Media Director, EMEA at GSK Consumer Healthcare Marketing, on why now is the time for the industry to make diversity a business imperative.

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Voices

Saatchi & Saatchi sets out to revolutionise the industry for working parents

Saatchi Family aims to support working parents and power the industry to build back better following the coronavirus crisis.

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Hot Pick

Marie Curie invites us to remember the ones we’ve lost to the pandemic

While devastating in its reminder of each absence, the campaign is a powerful reminder to all who are grieving that while their experience may be unique, they are not alone within it.

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Voices

Gerety Awards 2021: Why now is the time to raise the representation bar

With 180 advertising and marketing leaders from 30 different countries, Gerety 2021 shows it is possible to raise the bar when it comes to elevating female leadership.

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Hot Pick

EE wants to ensure that every child is connected

The restrictions of lockdown have underlined just how much connectivity is a lifeline for parents and children alike.

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Hot Pick

BT invites people to beat loneliness by reconnecting with old friends

As the lockdown only looks set to extend, campaigns like this are a reminder of the importance of connection as we remain physically separated from many of our friends and family.

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Voices

Saatchi & Saatchi look to open up the industry as the agency turns 50

Sarah Jenkins, Managing Director and Sam Hawkey, CEO of Saatchi & Saatchi introduce three new initiatives designed to change engrained behaviours and create broader opportunities in the industry.

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Hot Pick

Deutsche Telekom and Billie Eilish celebrate the screen-obsessed Gen Z

The beauty of campaigns such as this is that it focuses on the reality; on how the generation itself would choose to portray themselves. Where society sees screen-obsessed, they see endless possibilities.

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Hot Pick

Marie Curie reminds us that not everything is ‘On Hold’

While enduring pressure is heaped on the NHS, charities like Marie Curie are continuing to help the hundreds of people with terminal cancer during this time.

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BITE Focus

BITE's Big Christmas Roundup

A growing number of brands attempted to spread more mindful joy this Christmas. In a bid to do the same, we’ve rounded up the best of the Christmas marketing we’ve seen this year.

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Thought Leadership

Does advertising need to regain its sense of humour?

In the midst of an unrelenting news cycle of gloom, darker nights and economic uncertainty, has the advertising industry lost its sense of humour?

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Hot Pick

Why BT wants us to see Britain's technological advancements as a moment for hope

BT has launched their biggest brand campaign for 20 years, ‘Beyond Limits,’ to champion the digital curriculum in Britain and demonstrate their commitment to a better connected country.

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BITE Focus

It Ain’t Easy Going Green

Consumers are done with talking, with words and empty promises, with hard to imagine numbers and overwhelming quantities. What they want is proof and evidence of brands making a change, and a means for them to do the same.

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BITE Focus

Super Bowl 2019

This year we watched robots struggle with their emotions, a Game of Thrones dragon burn down a Bud Light jousting tournament and Andy Warhol eat a Whopper. Read below for our take on the trends to have emerged from the Super Bowl 2019.

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BITE Focus

Redefining Beauty

The definition and perception of beauty is changing, forcing the industry to change too. Here’s how some brands are keeping up.

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Hot Pick

Visa, 'All They Want For Christmas is You' by Saatchi & Saatchi

High streets are supposedly dying. Shops are closing, shopkeepers leaving and conglomerates taking over. People shop online right, so why would they wander down to their local spot?

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BITE Focus

The best ads of Christmas 2018

This year, in our bumper Christmas Focus, discover the brands who are doing Christmas best, the ones capturing our hearts, tugging on our purse strings and making us well up at our desks.

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Hot Pick

Saatchi & Saatchi

HSBC

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BITE Focus

Super Bowl 2018: The joke’s on us

Politics took a backseat at this year’s Super Bowl as brands chose to spend most of their $5m+ budget on celebrities and good old family friendly entertainment.

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Hot Pick

Saatchi & Saatchi

Fridge Raiders