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Mclaren: For Serious Drivers
A brave new positioning for the British Supercar Manufacturer
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At Siegel+Gale, we believe in the power of simplicity. We own it, defend it and live by it. We’re a brand strategy, design and experience firm. With unlimited imagination and a dedication to the facts, we build brands that cut through the clutter—and unlock success for our clients.
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Nielsen: Powering a better media future for all people
A new brand identity and reinvigorated culture
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Bristol Myers Squibb: Compassionate science
Building a leading biopharma company
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Kearney: Expertise with empathy
A brand refresh that highlights the authentic core of consulting—people.
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