Southpaw

Tunbridge Wells www.southpawagency.com

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Integrated marketing

About

We are a strategic creative agency that uses the science of emotion to build brands. We use neuroscience, behavioural economics and effectiveness research methods in order to drive sales and deliver creativity that will have high emotional impact on behalf of our clients. We do this for brands such as Honda, Diageo, Molson Coors, Eurotunnel le Shuttle, ghd and Ahmad Tea.

Our parent company is the globally recognised and awarded agency network, Hakuhodo Inc, giving us the ability to operate with global scale, delivering best in class technology as well as building revenue generating IP for clients.



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Insights

Why Love Isn't Enough For Brands

Let’s throw back to Valentine’s Day, 2019. A time for love, loyalty, a vague sense of guilt, and a desperate hope that small gestures can inject a spark into a long-term partnership. Now now, I’m not talking about your significant other. I’m talking about brands.

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PART 2: What will the Conscious Consumer buy into in 2030?

Welcome to Part II of Southpaw's exploration of the Conscious Consumer. In Part I we tracked the roots of this demanding new mindset, one that is forcing brands to show us they care about the planet and demonstrate it single-mindedly. Then we asked, “In the future, how will brands stand out with an eco-agenda and what impact might that have on our buying behaviour?” Read the full paper for our thoughts.

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PART 1: How the Conscious Consumer was born and is it right for your brand?

Remember when we went mad for organic? In 2002 the UK industry was estimated to be worth £1 billion. Galvanised by a pesticide-free product that promised better taste and nutritional value, champions of organic produce threw serious shade on the intensive agricultural practices used by ‘conventional’ farming.  In our latest thought piece, we unpack the latest trends in conscious consumerism before we look to the future...

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5 Ways To Act Like A Challenger And Stay Ahead In 2019

Being a challenger brand is where it’s at today. Start ups are revolutionising categories that have remained unchanged for decades, in the process inspiring devotion in their customers. Adopting challenger behaviours isn’t just for the underdog. If you want to survive in today’s consumer-centric economy acting challenger can give you relevancy and add value. Want to act like a challenger? Here are five ways to do it.

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Effweek in reflection: An opinion by Nicole Kirkland

If I can be so bold as to say it, I’m a fountain of information at the moment.

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How knackered CEOs can survive adland’s permanent revolution

Company CEOs rarely receive a good press. The UK government recently announced a new governance code that will require listed companies to publish the pay gap between their chief executive and the average British worker. A response to the howls of protest that chief executive pay is out of control and CEOs over-valued.

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Why it’s time for marketers to act like producers

The growing relationship between brands and the entertainment world is a big theme once again at Cannes

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The world’s given up on advertising – why not try oddvertising?

How reassuring to see the Cannes juries last week recognize and reward the antithesis to the vacuity of perfume advertising. Kenzo’s playful ‘Mutant Brain’ campaign picked up ten Lions across a number of categories, having successfully stuck two fingers up to its peers.

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The changing role of Non-Executive Directors

Justin Cooke discusses the changing role of Non-Executive Directors

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I have 90 seconds to move you

And I promise you I will.

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Why content activism can save brands from the tyranny of always-on

Let's replace the always-on content approach with one where you don't say anything unless it's meaningful and backs the brand purpose.

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Adland's borders reach further than London

Drop the regional tag and give the marketing and ad companies outside the capital their fair share of the limelight, writes Southpaw's managing director.

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Why 2017 Will Mark the Death of the Millennial

Tom Poynter, Group Managing Director of Southpaw discusses why he thinks 2017 will be the death of the millennial.


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