Spring Studios was founded in 1996 and is one of the most recognised creative businesses serving fashion, luxury, and lifestyle brands with offices in London, New York, and Milan. We are an agile, multi-disciplined creative network that supports brands to craft aspiration, navigate shifting landscapes and evolve cultural expression. We value creativity, collaboration, and progression in creating ideas, stories and experiences that build emotion and positive impact. Our spaces have been home to creators and artistic communities for over twenty-five years, and we remain a champion of the next generation today, offering resources and mentoring to nurture industry talent of tomorrow.
Toyota wanted to grow brand reputation and extend to new audiences in the European market for its first collaboration for AYGO X, with the culturally subversive brand Undercover.
Breitling needed to re-invigorate the brand which had lost relevance and credibility. To meet aggressive growth targets Spring carved a new brand platform by igniting it's core equity of purposeful action and infusing this with cultural relevance to drive desire.
A collaboration launch showcasing the craftsmanship parallels between couture fashion and Royal Salute through immersive, hyper-real worlds which blended reality and fantasy.
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