Breitling
Spring created the next phase in the 'For the Journey' series for the Navitimer collection expanding on themes of determination, positivity and the constant forward motion in the journey explored originally with Charlize Theron on 2023.
Spring Studios was founded in 1996 and is one of the most recognised creative businesses serving fashion, luxury, and lifestyle brands with offices in London, New York, and Milan. We are an agile, multi-disciplined creative network that supports brands to craft aspiration, navigate shifting landscapes and evolve cultural expression. We value creativity, collaboration, and progression in creating ideas, stories and experiences that build emotion and positive impact. Our spaces have been home to creators and artistic communities for over twenty-five years, and we remain a champion of the next generation today, offering resources and mentoring to nurture industry talent of tomorrow.
Spring created the next phase in the 'For the Journey' series for the Navitimer collection expanding on themes of determination, positivity and the constant forward motion in the journey explored originally with Charlize Theron on 2023.
To elevate Bucherer's fine jewellery namesake brand, Spring used Bucherer's rich history of women in the driving seat. Leveraging three archetypes with stylistic influence, AnneMarieke Van Drimmelen, Laila Gohar and Esperanza Spalding share their passions and Inner Fire.
The global omni channel campaign for Breitling's navitimer collection draws on the brands equity within purpose and action. Themes of positivity, determination, and the constant forward motion of a journey in time delivered by long time brand ambassador Charlize Theron.
Spring worked with John Frieda to relaunch the “IT’S FOR ME” brand platform by elevating the new Blonde+, Miraculous Recovery and Pro Filler+ product ranges to reclaim their aspirational position on people's shelves.
As a long term partner, Spring work with Breitling and Victoria Beckham to craft the editorial first campaign to launch their exclusive new limited edition collaboration collection.
An Influencer activation for an audience that doesn't want to be influenced using a branded experiential Influencer event alongside an AI focused WeTransfer partnership.
A holiday campaign for luxury watch and jewellery retailer, Bucherer 1888. Updating familiar festive themes with a new contemporary edge, bringing together CGI and real footage together in a high-impact multi-channel campaign.
Longines needed a new take on their brand positioning to appeal to a younger audience who crave authenticity and connection. Spring unlocked a new expression ‘Elegance is an Attitude’ that breathed new life and energy into the brand.
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