Tavern is a New York City based global creative agency built around one belief: the most powerful brands don't chase trends, they own their story. Our work spans brand strategy, identity, design, and experience, with a focus on food, beverage, hospitality, and sports. We've helped legendary names rediscover their edge and emerging brands build equity that lasts. We are partners, embedded in your brand, invested in your success, and honest about what it takes to build something that stands the test of time.
To celebrate our third year in business, we partnered with our friends, clients and Brooklyn neighbors, Faccia Brutto to create something truly one-of-a-kind: a 30-month barrel-aged Fernet Pianta, crafted exclusively for our clients, collaborators, and closest friends.
Tavern approached Old Grand-Dad 7 Year Bottled in Bond new packaging as a careful act of brand excavation and refinement. The liquid remained untouched. The story was already there. Our role was to clarify it visually and structurally.
To bring that purpose to life, we infused Waterbird with what we call “big mascot energy.” If a mascot created a brand, Waterbird would be it. Bold. Storied. Slightly eccentric. A legendary hype man with an endless supply of “Let’s GOOOO!” energy.
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