Ten Toes

London

UEFA x Just Eat: Matchday Menu

With the launch of the new UEFA Champions League format for the 2024/25 season, UEFA and lead sponsor Just Eat wanted to activate their partnership in a way that went beyond traditional sponsorship visibility.

Business Objectives

Brand purpose

Drive loyalty

Earn media/increase exposure

Disciplines

Brand strategy

Branded content

Creative production

Social

Sector

Sports/Leisure

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Ten Toes

UEFA x Just Eat: Matchday Menu

Business Objectives

Disciplines

Sector

Users who viewed this work also looked at:

Strengthening Peroni Nastro Azzurro’s social presence

Boosting Tesco quality perceptions with social-first food content

Holy Moly Dips: Disrupting the own label sea of sameness

Creating an episodic storytelling platform for Just Eat

Winning Gen Z for Curry's with Entertainment-First Content

Foot Locker's First Move Into Culture-First Social Content

Mutti. Deceptively simple.

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