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T&P

London

Hawkstone

Clarkson's "banned" Hawkstone ad features 34 farmers singing to save pubs & British agriculture. Using AI, they'll personalize songs for pubs, promoted on Clarkson's social media. It's bold, innovative, and aims to drive foot traffic. #SaveThePubs

Business Objectives

AI/machine learning
Brand purpose
Humour

Disciplines

Advertising/Creative
Brand Activation
Brand strategy
Branded content
Creative production
Digital
Experiential marketing
Integrated marketing
Public relations (PR)
Social

Sector

Alcoholic Drinks

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