Disciplines
About
A global, fully integrated agency with AI at its heart.
AI is transforming marketing communications, from the creation of content to its deployment and optimisation, but the siloed nature of the marketing industry limits its adoption.
T&P promises to connect talent and tech to fuel brand growth, combining capabilities across creative and media, experience, and technology, to offer the kind of genuinely end-to-end marketing solution that modern brands need.
People
Clients
New Work
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New Work
talkSPORT
By T&P
For talkSPORT, MOSAIC & T&P created 'Project: Cheltenham,' a chaotic online game starring Alan Brazil. Guide him through hazards to his Gold Cup Day breakfast show, transforming a fan-favorite in-joke into an interactive, multi-platform experience for racing enthusiasts.
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New Work
The Gym Group
By T&P
The Gym Group's new campaign, "For Every Group, There's The Gym Group," launches Dec 26th. Targeting Gen Z, it highlights inclusive, high-value, low-cost fitness for all types. Emphasizing 24/7 access, no contracts, and free classes, it aims to connect with diverse communities.
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New Work
NatWest Family Backed Mortgages
By T&P
NatWest's new Family-Backed Mortgage campaign, "Got Your Back," empowers first-time buyers. It shifts homeownership from impossible to possible by leveraging family income, making dreams tangible. A clear statement: NatWest helps you get your keys!
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New Work
The King's Trust
By T&P
Nearly a million young people are not in employment, education, or training, a figure equivalent to the size of the UK’s third largest city. Our campaign highlights the barriers young people face securing employment and underscores The King’s Trust far-reaching support.
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New Work
Tottenham Hotspur
By T&P
Playing away is where footballers need to feel their most fearless – launching this kit, players and fans “glitch" from home kit to the away one — revealing darker, more daring alter-egos. “In Darkness We Dare” is a playful yet powerful twist on Spurs’ motto:“To Dare Is To Do.”
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New Work
Snickers
By T&P
Diving. Anyone who loves football can agree that diving has gone too far. Now, the real cause has been identified. In an ironic, humorous twist to the long-running diving narrative, Snickers is now suggesting that there’s been one achingly simple solution all along: hunger.
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New Work
Tottenham Hotspur Football Club
By T&P
T&P partnered with Tottenham Hotspur to celebrate their supporters unwavering devotion. Ledley King leads players, sta?, and fans in a collective vow of loyalty."Take a Vow" is more than a tagline; it’s a heartfelt pledge that vocalises the unbreakable bond between fan and club.
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New Work
Airwaves
By T&P
New campaign from Airwaves invites people on an exhilarating ride, leaving their mouths and minds reinvigorated. ‘Ride The Airwaves’ is inspired by real fans’ social comments and celebrates the gum’s ability to deliver a reinvigorating kick at flat moments across the day.
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New Work
CALM
By T&P
Working with suicide prevention charity CALM, “This Is Not A Drill” addresses an issue among Gen Z: the difficulty of speaking out about their own mental health. Drill music, comedy, and sharp lyrics, raise awareness and provide guidance on how to recognise someone is struggling.
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New Work
Argos
By T&P
Think treacherous sofa landscapes, daring cushion climbs, and Trevor on a quest for a lost remote. Directed by the visionary Michael Gracey, our latest 360 campaign captures the Argos spirit perfectly. Trev’s breathtaking quest for an elusive doofer. An epic start to the year!
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British Gas
By T&P
The launch of British Gas’s new Ch4 home sponsorship. 24 comedic idents, showcasing homeowners admiring their interior design, using terminology of home renovation shows, before comedic twists reveal they're actually praising the comfort and reliability provided by British Gas.
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New Work
Twix
By T&P
Twix drops the first Twixmas anthem! ???? Partnering with D Double E & Nella Rose, the track celebrates chilling between Christmas & New Year. #TwixmasTime encourages ditching routines & embracing the festive lull with influencers, TikTok challenges, & sweet treats. ????
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New Work
British Gas
By T&P
The latest campaign centres around the peace of mind that comes with knowing British Gas is there to quickly resolve any heating or hot water issues. Another way the brand reassures the entire nation that they are the reliable solution to get your day back on track.
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New Work
Lexus LBX
By T&P
What happens when you ask a collective of creators across Europe to take an ordinary world and make it extraordinary? We collaborated with three European artists & designers to help launch the LBX and create their own unique version of what 'Everyday Extraordinary' means to them.
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Lexus
By T&P
Launching Lexus’ exciting new tennis partnerships with Sky Sports Tennis, LTA and ATP tour. With a new wave of talented players redefining tennis and its perceptions through hard work and pure passion, Lexus shares many of the same principles - to succeed, you must… Rise To It.
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New Work
easyJet
By T&P
easyJet celebrated the 2024 Eurovision Song Contest with a series of suitably euphoric activations in flight, in the fan [AG1] village and across social channels in partnership with T&Pm and DEPT®.“It’s Your Show, Get Out There” builds on easyJet’s “Get Out There” brand platform.
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New Work
TransPennine Express
By T&P
Charming characters embark on an action-packed day out in the new TransPennine Express campaign which encourages everyone to make the most of getting together. Spanning across TV, online video, outdoor, radio, press, social and digital, this is the second outing for the character
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New Work
British Gas
By T&P
Team GB and ParalympicsGB, work with British Gas in a new campaign that flips sporting stereotypes on its head. As the category leader, British Gas is stepping up to drive positive change in the industry by rewarding its customers for better, more sustainable, energy use.
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New Work
Toyota
By T&P
The latest campaign and pan-European brand platform celebrates the small steps the brand, and we can all take, that ladder up to big leaps forward beyond what anyone thought possible. The campaign celebrates the individual steps made by real people who go beyond in their lives.
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New Work
Dolmio
By T&P
Paprika in spag bol? Hot sauce in lasagne? Whatever happens to be your favourite twist on a Dolmio meal, we say “Dolmioooo-Yeahhhh!”, in the first piece of broadcast work delivered by The&Partnership for Dolmio® since our appointment as global creative agency of record in 2021.
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New Work
Ban Conversion Therapy
By T&P
Working with a collective of 21* LGBTQA+ charities, coordinated by Stonewall, we have released a powerful short film depicting the abuse of a young trans person undergoing so-called ‘conversion therapy’. The abuse seen in the 2.5-minute-long film is 100% legal in the UK.
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New Work
The Prince's Trust
By T&P
2.8 million 16-25 year-olds don’t think their job prospects will ever recover from the pandemic. Our new campaign is to drive awareness of young people across the UK who are struggling with the repercussions of the pandemic, and who will be hit hard by the cost-of-living crisis.
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New Work
British Gas
By T&P
British Gas has launched a cross-platform campaign to help households navigate the uncertainty around the energy crisis. The campaign communicates, openly and transparently, what the company is doing British Gas Answers the UK’s Energy Crisis Questions in Cross Platform Campaign
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Gazoo Racing
By T&P
Toyota’s motorsport sub-brand GAZOO Racing has launched its first brand campaign in Europe. ‘That GR Feeling’ is a collection of short films that showcases the GR series and features a thrilling line-up of pure sports cars - rewriting everything you’d expect from a Toyota.
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Aid Alliance
By T&P
International aid organisations, such as UNICEF, WaterAid & Save the Children are speaking to the public as one, to reignite the belief in the power of ‘helping’ and rebuild trust. Directed by Chris Hewitt, the film highlights the human stories of aid workers everywhere.
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New Work
Hive
By T&P
Hive's new campaign brings to life the convenience and excitement of living in a smart home, stylistically aligning with sister brand British Gas to show how Hive's range of smart home products work seamlessly together to outsmart the chaos and keep up with the fun of family life
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New Work
RNIB
By T&P
The&Partnership and RNIB have created a fully accessible pregnancy test prototype, that would allow women with sight loss to know their result privately for the first time. The prototype is part of a broader multi-channel campaign raising awareness of inaccessible design.
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Toyota
By T&P
With 15 million Toyota Hybrid drivers across the world, the Toyota brand is responsible for more electric kilometres being driven than any other brand, every day. To celebrate this impressive feat and Hybrid technology, we created this multi-channel, multi-market campaign.
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New Work
Argos
By T&P
Argos and The&Partnership London launch a content series encouraging Britain to have fun at home and spend some time together during lockdown. The hero film, "Drum From Home", premiered on Britain's Got Talent and features members of the public drumming to 'Gotta Get Thru This'.
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New Work
British Gas
By T&P
Nucleus’ first campaign, ‘Here to Solve’, will be at the heart of an ongoing programme of activity focused on shifting consumer’s perceptions of British Gas as ‘just’ an energy supplier and demonstrating the wider benefits that the home services provider can bring to their lives.
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New Work
The Royal National Institute of Blind People (RNIB)
By T&P
We worked alongside RNIB, taking existing everyday objects and re-branding them to reflect the way they are used in ingenious life-hacks shared by people with sight loss. The products turn the concept of accessible design on its head – with the users becoming the designers.
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New Work
Lexus
By T&P
The Lexus ES is an intuitive vehicle, packed with AI-powered technology that works with the driver for superior performance. This partnership of ‘man and machine’ led us to create a campaign where the hero film would be written by a machine and directed by an Oscar-winning human
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New Work
Corolla
By T&P
Corolla Hybrid is genuinely fun to drive; delivering the perfect combination of comfort, cornering ability and fuel efficiency. The Move Ahead campaign captures this. Developed to launch the Corolla in Europe it will sit across all channels: digital, social, OOH, print, TVC.
