Uncommon Creative Studio

London https://www.uncommon.studio/


  • Advertising/Creative
  • Brand strategy
  • Customer experience


Uncommon was set-up six years ago by Lucy Jameson, Natalie Graeme and Nils Leonard. There’s never been a more urgent need for change, both in our industry and in the world. People wouldn’t care if three quarters of brands disappeared right now. But, some brands can make a difference like never before. They do things differently, ultimately becoming brands that people in the real world are glad exist. These brands are valuable. They are few and far between. That’s why we call them uncommon brands. It’s also why we named our business Uncommon.



Case Studies

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Case Study

British Airways - Windows

By Uncommon Creative Studio

After launching the new British Airways “A British Original” brand positioning, we were tasked with building out a subsequent awareness campaign celebrating the various journeys BA customers take, recognising that BA customers have unique reasons to travel

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Case Study

B&Q x Uncommon Continue ‘You Can Do It’

By Uncommon Creative Studio

The powerful integrated campaign aims to silence doubt and inspire action – encouraging people that they can do it no matter how big or small.

  • Archived Case Studies