Uncommon Creative Studio

London https://www.uncommon.studio/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Customer experience

About

Uncommon was set-up six years ago by Lucy Jameson, Natalie Graeme and Nils Leonard. There’s never been a more urgent need for change, both in our industry and in the world. People wouldn’t care if three quarters of brands disappeared right now. But, some brands can make a difference like never before. They do things differently, ultimately becoming brands that people in the real world are glad exist. These brands are valuable. They are few and far between. That’s why we call them uncommon brands. It’s also why we named our business Uncommon.



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People

BITE Articles

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Hot Pick

Monzo makes money feel better

‘Money Never Felt Like Monzo’ by Uncommon Creative Studio, uses simplicity and humour to underline why the brand is better than its competition.

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Thought Leadership

Creativity can inspire bigger and bolder work

The Gerety Awards UK Jury panel underlined the importance of versatility in creativity.

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Thought Leadership

Adam&EveDDB scoop UK Agency of the year in the Gerety Awards

Biscuit Filmworks was awarded UK Production Company of the year.

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Fuel Your Imagination

Global partners with D&AD for masterclass programme

The free to attend course will focus on how to create impact with outdoor advertising

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Fuel Your Imagination

Formula E says ‘It’s On’

The new campaign from Uncommon celebrates the upcoming season of motorsport

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Trend

JD’s festive campaign focuses on the original bag for life

JD Sport highlights the cultural influence of its signature drawstring duffle bag in their Christmas campaign from Uncommon

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Thought Leadership

McDonald’s scoops most awarded brand in the world at Gerety Awards

The fast food giant has utilised the power of creativity to cement its place in popular culture

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Thought Leadership

‘When it comes to diverse leadership we are going backwards’

The Blueprint’s Truth About Talent survey underlines how a broken business model is breaking talent

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Voices

How fatherhood shaped my role as a creative

Matt Tassell shares how becoming a parent made him see the world differently

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Voices

Brixton Finishing School Alumni share their fresh perspectives

The new BITE X Brixton Finishing School interview series sets out to promote young diverse talent and their honest experiences of starting out.

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Voices

Gerety Awards announces 2023 London Executive Jury

The awards jury is made up of global leaders and ambassadors which will define the shortlist and select an agency and production company of the year

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Voices

‘The Future Looks Good’ wins Snap’s 2021 UK Creative Council programme

The interactive Snap campaign from Cathryn Carey and Phoebe Chetwynd-Talbot shows how AR can be used to provide creative solutions to societal issues

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Fuel Your Imagination

Business. Leisure. Because this year’s been a lot.

New campaign from British Airways underlines the power of treating customers as individuals.

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Voices

ITV’s ‘Britain Get Talking’ tackles anxiety in young people

The UK’s most recognised mental health campaign is back with a powerful film encouraging adults to have conversations with teens.

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Voices

“You can’t find peace by avoiding life”

Get Sh*t Done is back with an IRL event featuring Nana Bempah, Zoe Scarman and Nils Leonard

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Voices

Together we will never lose

ITV, BT and EE raise the bar with anti-racist campaigns supporting the England team

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Fuel Your Imagination

H&M highlights the importance of first impressions through a new suit rental service

A new service from H&M is determined to boost men’s confidence by offering up free suit rental for men for job interviews.

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Fuel Your Imagination

ITV turns to the debris of everyday life to ignite a conversation about mental health

This campaign is a powerful reminder of the ability of brands to spark long term meaningful conversations in the corners of people’s lives.

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Fuel Your Imagination

B&Q and Uncommon show the time for post-pandemic positivity in advertising is now

While there remains so much uncertainty, the role of creativity in providing reassurance to weary consumers is a significant marketing opportunity.

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BITE Focus

It’s the most wonderful time of the year

In our Big Christmas Focus for this unprecedented year, read about the ads that have captured the community spirit, delivered some festive magic and urged compassion and empathy from each and every one of us.

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Fuel Your Imagination

Very Serious Partners take agency TikTok accounts hostage

With creative placements difficult to come by, one pair are taking matters into their own hands and holding agency TikTok accounts hostage.

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Fuel Your Imagination

ITV and OfCom take a stand in support of Black Lives Matter

Big corporations publicly demonstrating their support of representation and artistic expression is an important step forward on the path towards becoming anti-racist brands.

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Voices

“We’re showing we can do better”: The Gerety Awards reveals its 2020 shortlist

The Awards are working to redefine how traditional advertising is both judged and rewarded, championing brands and campaigns that truly resonate with global consumers.

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BITE Focus

The anti-panic buying model: How Bother and Wax/On are simplifying the weekly shop

Douglas Morton, Founder of Bother and Ben Hooper, Creative Partner at Wax/On on the power of collaboration, brand self-awareness and being inspired by disruption.

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Fuel Your Imagination

ITV share messages of love and support to encourage #BritainGetTalking

As ITV's ongoing campaign demonstrates, there is power in talking, in sharing how you feel, and in a media channel using their resources to promote a powerful message.

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BITE Focus

Donations, production & social distancing: More brands step up to the coronavirus pandemic

In unprecedented times, brands are letting their actions speak for themselves.

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BITE Focus

ITV CEO: “Advertising is about amplifying your values, not creating them”

Dame Carolyn McCall, Chief Executive of ITV, has called on brands to take a long-term and authentic approach to purpose-driven marketing.

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BITE Focus

BITE's Big Christmas Roundup

A growing number of brands attempted to spread more mindful joy this Christmas. In a bid to do the same, we’ve rounded up the best of the Christmas marketing we’ve seen this year.

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Thought Leadership

Have we reached peak purpose in marketing communications?

The global climate strike has placed the climate emergency at the very top of the agenda, yet the role of purpose in marketing remains debatable.

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BITE Focus

How brands are benefiting from a transformational summer of women’s sport

This year will go down as a watershed for women’s sports and brands are paying attention.

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Interviews

Sinéad Gray, Managing Partner, Kindred

As part of Kindred’s all female management team, Sinéad Gray is at the forefront of a new wave of creative leaders reimagining the creative workplace of the future.

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BITE Focus

To break taboos, you have to be prepared to lose something

From crushing stereotypes to the industry's growing gender pay gap, seven key take outs from Creative Equal’s RISE 2019.