VIRTUE

Amsterdam https://virtueworldwide.com/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Integrated marketing

About

Since 2006, we’ve used our entertainment DNA to help brands capture the attention of their audiences with work that speaks to our most primal instincts of pleasure, attraction and delight.
We believe in commanding, not demanding; entertaining, not interrupting; contributing, not leaching.
Because brands should add to the world they want to be a part of — not distract from it.



Connect


People


Clients

Case Studies

Read more
Case Study

IKEA - Making Life At Home Easier, Happier And Greener

By VIRTUE

We partnered with Ikea to help people find the beauty in lockdown life by celebrating the joy that comes with making our houses our homes, while giving our audience the tools to do it the green way.

Read more
Case Study

McDonald’s - Upcycling Plastic Straws Into A Statement Swimwear Collection

By VIRTUE

When McDonald’s removed plastic straws from all its restaurants, we couldn’t let them go to waste. We turned this ocean hazard into an ocean-friendly fashion statement that became an immediate cult classic: An up-cycled swimwear collection commemorating the straws’ iconic design.

Read more
Case Study

Foot Locker - Future Voices

By VIRTUE

Even after everything the last year has taught us, fashion is still a shockingly white industry. As a brand committed to pushing culture forward, Foot Locker decided to help bring inclusivity to the exclusive Fashion Week events of Europe by elevating powerful Black talent in the

Read more
Case Study

L'Oréal Signature Faces - Makeup for the Zoom Age

By VIRTUE

Regular makeup is limited by the physical world, but digital makeup opens up limitless expression. We created L’Oréal’s Signature Faces, the digital makeup line that’ll make your regular makeup jealous - just in time for 2020.

Read more
Case Study

Mazda MX-30 - Giving product demonstrations a beautifully designed kick in the ass

By VIRTUE

Most electric cars look like toys or ugly toys. Enter the Mazda MX-30: a car that speaks to a design language the electric industry has forgotten. Instead of tooting its own horn, we let the experts speak for us, creating the only product demonstrations we’ve ever wanted to watch

  • Archived Case Studies

Read more
Case Study

Park MGM - Love Stories

By VIRTUE

We teamed up with Academy Award Winner Michel Gondry to create six beautiful and unique Love Stories to make people see the Park MGM Hotel in Las Vegas as their home.