Disciplines

  • Advertising/Creative
  • Brand strategy
  • Creative technology

About

Virtue, the agency powered by VICE Media Group, builds brands from inside culture. A full-service strategic and creative agency with industry-leading expertise, Virtue helps brands find an authentic voice at the epicentre of culture.

With a presence in 17 cities across 13 countries, Virtue is a ‘borderless’ agency, putting together bespoke teams of people with diverse skills, backgrounds, and perspectives. Virtue works with brands like Coca-Cola, HBO, Logitech, P&G, General Mills, H&M, Volkswagen, McDonald’s, eToro, Red Bull, and Beats.



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Case Studies

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Case Study

Coca Cola Creations: Byte

By Virtue

Introducing Coca-Cola Zero Sugar Byte, the second limited edition sparkling beverage from Coca-Cola Creations. Coca-Cola Byte takes inspiration from gaming, is the first Coke born in the metaverse, and its taste is inspired by pixels.

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Case Study

Coca Cola Creations: Starlight

By Virtue

Coke needed a new way to introduce the classic, incredible taste of Coca-Cola in a way that felt culturally relevant and highly valuable for Gen Z. So, Virtue built the first Creation its own infinite universe: Starlight.

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Case Study

Canada Goose, 'Live In The Open'

By Virtue

Virtue took the existing Canada Goose mantra of “Live In The Open” and transformed it into a larger platform idea that supports all upcoming product lines and reaches a new audience with the global campaign launch for Canada Goose’s first-ever footwear collection.

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Case Study

Johnnie Walker, 'The Walkers'

By Virtue

Johnnie Walker approached us to help them see their brand from inside culture. How could they contextualise the brand for this new world, define a meaningful role and take action? The brand would now be about Collective Progress.

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Case Study

Logitech, 'Defy Logic 2.0'

By Virtue

After launching their DEFY LOGIC platform, Logitech turned to Virtue to flesh it out and reveal the brand’s true value at the heart of creator communities. DEFY LOGIC 2.0 celebrates and empowers those uniting under a common philosophy of challenging the status quo.

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Case Study

BackUp Ukraine

By Virtue

Backup Ukraine is a multi-award winning partnership between Virtue, the Blue Shield Denmark and the Danish UNESCO National Commission that aims to digitally preserve Ukraine’s important architecture, statues, and monuments, many of which are at risk during Russia’s invasion.

  • Archived Case Studies