Virtue, the agency powered by VICE Media Group, builds brands from inside culture. A full-service strategic and creative agency with industry-leading expertise, Virtue helps brands find an authentic voice at the epicentre of culture.
With a presence in 17 cities across 13 countries, Virtue is a ‘borderless’ agency, putting together bespoke teams of people with diverse skills, backgrounds, and perspectives. Virtue works with brands like Coca-Cola, HBO, Logitech, P&G, General Mills, H&M, Volkswagen, McDonald’s, eToro, Red Bull, and Beats.
Canada Goose, 'Live In The Open'
Virtue took the existing Canada Goose mantra of “Live In The Open” and transformed it into a larger platform idea that supports all upcoming product lines and reaches a new audience with the global campaign launch for Canada Goose’s first-ever footwear collection.
Logitech, 'Defy Logic 2.0'
After launching their DEFY LOGIC platform, Logitech turned to Virtue to flesh it out and reveal the brand’s true value at the heart of creator communities. DEFY LOGIC 2.0 celebrates and empowers those uniting under a common philosophy of challenging the status quo.
Backup Ukraine is a multi-award winning partnership between Virtue, the Blue Shield Denmark and the Danish UNESCO National Commission that aims to digitally preserve Ukraine’s important architecture, statues, and monuments, many of which are at risk during Russia’s invasion.
Archived Case Studies