Amazon Prime Day 2023


Amazon’s Prime Day 2023 shattered all previous records. Buy now, pay later; sharper shopper engagement with Inspire [Amazon’s answer to Tik Tok]; a first-time partnership with travel company Priceline, and hyper personalisation all played major roles.

How can brands and retailers accelerate growth with this retail giant as Amazon continues to transform for the future?

Michelle Whelan, UK CEO VMLY&R Commerce, joined a global team of experts from WPP’s BAV and VMLY&R Commerce.