We believe that what is most valued and most enduring isn’t simply given, or bought – it’s earned.
And when it comes to brands, this is no different. In a world of complexity, convergence, media fragmentation and apathy; to earn value, you have to contribute value.
Introducing Weber Shandwick x That Lot. Combining creativity, cultural relevance and media and social expertise we exist to solve any brand challenge across the earned spectrum – from content to events to influencers to press office. So whether you need to earn attention, column inches, likes and shares, brand love, more eyeballs, more fame and ultimately more sales – we have the expertise to make it a reality.
As key parts of The Weber Shandwick Collective, we are the world’s leading earned-first network. So let’s discuss why earning your way is the only way.
What do you do when your audience is on TikTok but you aren’t? You get That Lot to launch your TikTok feed, of course.
Car sales brand Motorway needed to launch on social and drive enquiries on their website. That Lot utilised a test and learn strategy, proving that a combination of organic and paid social can get real results.
How we developed a mantra of Rebel Entertainment to supercharge Prime Video UK’s social channels, helping them stand out as the alternative streaming service.
The pandemic turned many Londoners into ‘local-ers’, with far less travelling from their neighbourhoods to the city centre. The Greater London Authority wanted to remind Londoners why they love the city, so we created a very special series of love letters.
With over 10,000 items of clothing sent to landfill every five minutes, fast fashion needs to slow down. As eBay became Love Island’s first ‘pre-loved’ fashion partner, it was the perfect opportunity to inspire millions of UK viewers to make more sustainable fashion choices.
All Budweiser’s UK beers are brewed using renewable electricity. To celebrate, the brand raised a toast to sustainability efforts more broadly, using OOH and influencers to spotlight individuals, cities and even competitor brands fighting for a greener planet.
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