Cutting through commonplace car content
Motorway
The Context
As a new brand, Motorway needed to stand out amongst the homogenous mass of ‘car content’ to drive enquiries through social media.
The Move
Bring something new to the market by showing there is more to selling cars than… cars.
The Action
An unskippable series of organic and paid social assets focused on the people behind the car sales, using a test and learn approach to drive engagement and share of voice with trends driven, relatable, educational and entertaining content.
The Impact
A month-on-month cost per enquiry reduction of -80% and +481% increase in enquiries.
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Cutting through commonplace car content
Car sales brand Motorway needed to launch on social and drive enquiries on their website. That Lot utilised a test and learn strategy, proving that a combination of organic and paid social can get real results.
Business Objectives
Disciplines
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