Launching an unskippable TikTok feed


The Context

Spotify was struggling to connect with its target audience of Gen Z audio lovers in the UK.  

The Move

Give UK Gen Z unrivalled access to Spotify’s talent and creators in a place where they were already talking.

The Action

An unskippable new TikTok feed, featuring UK artists and creators curated to appeal to a TikTok audience hungry for bespoke audio content. 

The Impact 

1.7million+ organic engagements and 100k+ new followers in the first year of Spotify's new TikTok channel.


Launching an unskippable TikTok feed

What do you do when your audience is on TikTok but you aren’t? You get That Lot to launch your TikTok feed, of course.

Feel free to get in touch

We'd love to chat

Weber Shandwick x That Lot

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