Wieden+Kennedy London is a creatively-driven communications agency, part of the independent network of nine W+K offices around the world. Driven to do the best work of our lives with inspiring clients, weâre proud to work with and help build great brands like Nike, Ford, and TK Maxx.
"When Dan and Dave founded Wieden+Kennedy on April 1, 1982, they set out with one goal in mind: to create a culture that inspires people to make the best work of their lives.
42 years later, we are the leading global independent agency and that culture thrives across our network; allowing us to produce provocative, culturally influential work.
We are proud to foster an environment where people and clients come to do their best work. Where different voices are seen, heard and amplified. Where those voices are able to use their creativity to make powerful work together. And ultimately, where we can create work that is recognized around the world for its excellence and effectiveness in moving our clients' businesses forward.
We remain fiercely independent. We will never be sold. We answer to our clients and not shareholders. Meaning we make decisions based on whatâs best for our clients and our people. Our independence means we can work in lots of different ways - we can build around our clients rather than the other way round.
Weâre a creative company, with purpose-built, specialist teams all under one roof, meaning weâre truly able to take a brand from inception to global explosion.
Wrack is a Creative Production Company housed within Wieden+Kennedy. With a team of in-house editors, motion designers and content creators we are equipped to bring to life creative briefs at a moment's notice, from social posts to more traditional AV films. As the in-agency production partner we offer unparalleled transparency and flexibility with our budgets. With less hands for the work to be passed through it allows them to work more efficiently and collaboratively.
Bodega is Wieden+Kennedyâs internal, social-first creative studio. Our team is made up of multifaceted people to respond to the speed of culture. Strategists, creatives, videographers, designers and community managers who are also Tik Tokers, gamers, musicians, writers and party promoters.
NOT Wieden+Kennedy is our specialist design arm. Based in London, our team is made up of people from the top branding and in-house design agencies, not just in the UK but from all over the world.
KISSâs 20-year-old logo pre-dated social media, prehistoric for a modern pop culture & radio brand. We built a brand-new look, logo, and strategic positioning.
Made To Take It, is a cinematic European adventure campaign set to Verdiâs La Traviata, focusing on the decision to step into the elements and keep going, whatever the cost. Directed by LopĂ© Serrano
Mornings. Made Possible by Doers. Ready, hereâs to those who start their mornings long before the morning starts. #ReadySetFord #NoAIused Directed by @lopeserranosol
Why do we race? New work for Ford. Directed by @aoifemmcardle and shot by @adolphoveloso #ReadySetFord #NoAIused Behind the scenes https://www.instagram.com/p/DYfUzYQDN6D/?img_index=2
We launched a major new UK summer campaign for Fever-Tree, as it expands its role beyond mixers into a premium adult soft drink. At the heart is a simple idea: when the taste is this good, itâs up to you how you enjoy it.
A cat goes from rummaging through its ownerâs shopping bags to ruling the global catwalk in TK Maxxâs latest brand campaign. Directed by Andreas Nilsson via Biscuit Filmworks UK, created by Joaquin Aubele and John Speer, and developed by Wieden & Kennedy London.
Absolut Vodka and Tabasco have teamed up to launch Absolut Tabasco, a bold new flavored vodka blending winter-wheat spirit with aged red pepper mash. Rolling out globally from Feb 2026 in 50+ markets, itâs backed by a fiery campaign directed by Leigh Powis, shot in Iceland.
Days are getting shorter. Nights are getting colder. Itâs times like these where we all need a little comfort. Whatâs more comforting than a tin of Heinz tomato soup? We made bowls with painted characters who look like theyâre taking a bath when you pour in a can of soup.
KahlĂșa has reprised its partnership with actor Salma Hayek Pinault for a new campaign that spotlights the coffee liqueur brandâs Dunkinâ Caramel Swirl flavour. It's not KahlĂșa. It's not Dunkin'. It's Kahlunkin'. #Kahlunkin #Kahlua #dunkin
Ford Pro introduces Europe's first hybrid pick-up: the Ranger PHEV. The most powerful Ranger yet, built with more power than you'll ever need. No compromise here. It's ready for anything, from dragging UFOs to the school run. Overprepared? Always. Underpowered? Never.
To honor the unsung heroes of Scuderia Ferrari HP, this Daniel Sannwald-directed film spotlights the rarely-seen crew. In a world defined by milliseconds and persistence, their story is narrated by Lewis Hamilton and Charles Leclerc.
Our fresh new series HOW TO CAPRI is now live on Fordâs socials, starring legendary detective Terry Shoulders as he shows the world how to handle the all-electric Capri with 1978 swaggerâcomplete with smouldering gazes, smooth moves, and timeless style.
Your online history says it allâwhat you buy, read, and stream is personal. Thatâs why weâre spilling it. Introducing Prime Confessions: a new series where celebs reveal their real Prime picksâraw, honest, and totally unfiltered.
Online marketplace Gumtree has returned to TV with a campaign showing how it can fill the gaps in peopleâs everyday lives. The spots, directed by Arthur Studholme through Pulse, feature humorous situations.
Wieden+Kennedy Londonâs comedic first campaign for Amazon Prime EU highlights how Prime unclutters our mind so we can ponder more trivial things.
Nike Football Celebrates the Game with a New Brand Identity Committed to Creative, Fearless Play https://www.youtube.com/@nikefootball/videos
Everybody wants to be a cat, so hereâs our cattiest work ever for the new Electric Ford Puma
KahlĂșa & Tonyâs Chocolonely team up for a limited-edition KahlĂșa Espresso MarTonyâan Espresso Martini served in a milk chocolate glass. Available at Dirty Martini Bishopsgate this bank holiday and nationwide for a month.
Multi-award-winning actor Brian Cox is urging people to Clock Off and ditch overwork. Known for playing tough, no-nonsense roles, this summer heâs showing a softer sideâand encouraging others to do the same.
Dan Wieden said every W+K office is 1/3 W+K, 1/3 people, 1/3 city. So @notwk_ldn asked London artistsâfrom Alan Kitching to bakers & barbersâto reimagine our logo. Now these creations live in our office, celebrating the cityâs creative energy IRL.
Weâre back with round two, ready to steal the spotlight from the biggest stout on Earth. St. Patrickâs Day has been ruled by one creamy drink for too long. So, we created the perfect disguise: a hand-blown glass for sipping an Espresso Martini without standing out.
Trigger the taste highlights Heinzâs flavor connection with close-ups of its iconic products like Ketchup, Baked Beanz & Seriously Good Mayonnaise. A twist on "It has to be Heinz", it swaps the brand for foods like "chips" or "toast." The campaign features major UK city ads.
Ford Ireland & travel influencer @kevin_penrose_ launched a travel series on Instagram & TikTok: Single Charge Road Trips: Ireland. View below. https://www.instagram.com/reel/DFIj6WxKIuX/?utm_source=ig_web_copy_link
NOT Wieden + Kennedy have created a visual identity and design system for Eurovision 2025. The design system was made around what makes Eurovision so amazing â millions of people from across the world, united by music, coming together to create something beautiful.
At the ATP Tour, every match and moment matters. We launched their debut brand platform, âIt All Adds Up,â a dynamic, fresh take on tennis. Itâs not just massive winsâitâs the rivalries, relentlessness, and unpredictable drama that keep fans hooked. #ATP #Tennis #ItAllAddsUp
Tifosi Tartan: a race-ready kilt from W+K & Kinloch Anderson, celebrating the partnership between Chivas x Ferrari. A fusion of Scottish heritage and Ferrariâs sleek spirit unveiled at the Las Vegas Grand Prix. Shot by Juanita Richards www.chivas.com/en/stories/the-tifosi-tartan/
No one has given more to their sport. Or left it all on the court every single time. Rafael Nadal showed us what it takes to be the greatest. It only takes everything.
Charge Around The Globe is a 3-part docu-series following record-breaking traveler Lexie Limitless as she drives 30,000+ km across 6 continents in an EV, showcasing its power and her spirit of adventure. https://www.amazon.co.uk/dp/B0DKPYKCL2
Lurpak is smashing expectations of vegan food options with an ad promoting its plant-based version. âCrush expectationsâ by Wieden & Kennedy London is being led by a 30-second ad designed to showcase that plant-based food isnât always light, delicate and lacking in flavour.
Malibu and Tom Daley have launched a new campaign entitled 'Don't Drink and Dive' to raise awareness of the dangers of drinking alcohol in/around water, in partnership with The Royal Life Saving Society UK.
Created by W+Ks in-house Social first hub, BODEGA. Ford Passenger Princesses Collection: A series of accessories designed to help your hands look iconic while the car drives itself. We partnered with Jacob Torres of Sketchy Visuals. https://www.instagram.com/p/C9_8oa7IUtv/
The legend is back. An icon rewired, the New All-Electric Capri. Embrace the future with a nod to the past. Directed by Anton Tammi (Famous for The Weekndâs âBlinding Lightsâ music video) and featuring music track â74 is the new 24â by Giorgio Moroder.
In collaboration with the British Deaf Association, the social-led campaign #FordBSLCovers highlights the future of driving. Ford's BlueCruise feature on its Mustang Mach-E, is the UK's first, leading assisted driving tech. Delivered by BODEGA, W+K London's in-house social hub
Their irrational love for sauces has turned into a full-blown obsession, some might say theyâre âobsaucedâ. Introducing "Every Sauce" â a limited edition Heinz sauce created to promote their entire Flavours range.
Nike Euros campaign centres on sacrifices made by stars. The second spot, directed by Matilda Finn through MJZ, shows Musiala taking on a scrum of defending players in the rain and dribbling through them with ease into bright sunshine.
Nike Euros campaign centres on sacrifices made by stars. Featuring the stars Kylian MbappĂ©, Erling Haaland, Jamal Musiala, and Vinicius JĂșnior. Directed by Sam Pilling through Magna Studios.
Designed to pay tribute to the brandâs biggest fans, bringing several of their tweets to life. Heinz picked âthe most creative tweetsâ as loglines to help illustrate their love for the mayonnaise. Directed by Mike Skrgatic and James Allen through Art Practice.
UK band Metronomy released a gentle, melodic track with an emotive video directed by Lucas Reis via Immigrant Studio, co-funded by W+K London, where Reis is Creative Director. Swing shots feature altering backgrounds on an LED screen, with practical light changes and props.
Old Spice encourages men to move on from their teenage selves with a new campaign film that illustrates how the brand can provide a clean break with awkward adolescence. The ad was directed by Biscuit Filmworksâ Andreas Nilsson.
KahlĂșa offers up an expresso martini as an alternative celebratory drink for those who are âbored of stoutâ. By Derry Girls director Michael Lennox, starring popular Irish TikTok father-son Tadhg and Derry Fleming, plus Ian Ryan, stout aficionado and founder of Beautiful Pints.
Introducing SeedSaga - the first seed packs to grow plants from your favourite games. We've partnered with Guild Wars 2, the award-winning MMORPG, to create packs with an ultra rare collectable card that fold out into a soil card with benefits of the plant IRL and in game.
The campaign also features a series of digital, social and digital out-of-home executions, featuring Dua Lipa and Daisy Jones & the Six. The posters juxtapose musicians from Amazon Music and shows from Amazon Prime Video with items people can purchase on Amazon Prime.
Amazon considers new beginnings in a series of films that position Prime as a source of inspiration. "Double Shot Dad" features a tired new father. While watching Amazon Original series The Boys, he is inspired to improve his coffee-making to unlock some superpower energy.
Amazon considers new beginnings in a series of films that position Prime as a source of inspiration. "Concrete Jungle" follows an isolated woman who discovers a passion for gardening and growing after moving to a new city.
TK Maxx is back on the farm where our farmers have gone all out to spoil all their furry and feathery loved ones.
Anger. Pain. Suitcases. Tears. Beanz. Directed by Steve Rogers through Biscuit Filmworks x Revolver. Created by Juan Sevilla, Joe de Souza, Chelsea Thorley, and Hannah Fortune.
The campaign represents a bold new direction for KAHLĂA. We welcome you to the land of telenovelas starring Salma Hayek! Salma urges viewers to ditch drab libations in favor of something bold, like a KahlĂșa espresso martini. The second film is COUCH > https://www.youtube.com/wa
Thereâs no place like Homesense. A place you can get big brand homeware for small prices. Directed by Max Siedentopf at Riff Raff. + Candles: https://youtu.be/eYqD1jVsSa0 + A lot more - https://youtu.be/hZTS5SMVdpQ + Kitchen: - https://youtu.be/FUJoiGiFViA
Everyone knows thereâs no deal like a TK deal. He knows, she knows, they know, you know, even our intergalactic friends know⊠TK Maxx celebrates the deals people can get in its stores amid the cost-of-living crisis.
Introducing the new Samsung Galaxy Watch6 in an unexpected, irreverent way, the platform âKnow your health inside outâ introduces key features in a simple, unexpected way, bringing to life the internal organs of a Watch6 wearer as endearing, ownable animated characters.
Featuring the freshest up-and-coming DJs in the game collabing with their favorite Malibu cocktail. Thatâs right. Beats made from cocktails.
Despite recent record-setting attendance and improving coverage, womenâs football still doesnât get the attention and cred itâs earned. With Nike, we've created a campaign that brings WWC to the center of attention and hypes culture with Lionesses.
The dancefloor is freedom. All you are is all you need. Bring your rage, strength, chaos, euphoria, sadness, and flaws to the floor. Nike athletes - dancers from Spain to London, with their own unique styles - show how they bring it all to the dance floor.
Our new Nike running platform for London has gone live across Peckham â We Run With It, a rallying call for runners to keep it movin' whilst embracing the city that challenges them. Photographed on location in Peckham by Sophie Jones. https://www.instagram.com/p/Ct1GZ3ro6km/?ut
Initially launching in Belgium, Holland and France, the campaign will be spearheaded by a spirited 60-second spot that highlights the deep comfort that friendship brings, and the joy that social occasions (shared around a nice, fresh Leffe) can create.
We worked with Camden Town Brewery to invite beer drinkers into its illustrated beer world for its biggest campaign ever. Running nationally for 21 weeks, the new work challenges beer lovers to look beyond their âusualâ and order a fresh pint of Camden Hells, Pale Ale, or IPA.
Football came home. England erupted. And Nike launched the one word so many have been waiting so long to see. Home.
The ad aims to discourage people from experiencing business and bookkeeping nightmares. The spot brings a cafe ownerâs accounting nightmare to life. The protagonist owner's nightmare of losing track of invoices leads to a visit from her suppliers â human-sized chickens.
"Gourmet Guard" follows a security guard as he discovers a passion for cooking. Bored with his meal options, he finds inspiration from Prime Video shows to learn to prepare delicious meals with help from cookbooks and kitchen necessities, all delivered quickly thanks to Prime.
Soundtracked by the Burt Bacharach classic âAlways Something There to Remind Me,â Primeâs new commercial tells a story where a shared Prime membership becomes a tool for one-upmanship after a breakup. Directed by Michael Spiccia
Amazon's new brand platform âItâs on Primeâ, is led by a spot directed by filmmaker/actress Olivia Wilde. The campaign showcases all of Prime's benefits and offerings across fast delivery, savings, entertainment, health, and more, debuted at this yearâs Academy Awards broadcast.
Sainsburyâs has taken over sponsorship of The Great British Bake Off. We created a series of innovative idents inviting Britain to guess if the product featured is an illusion cake created by The Bake King Ben Cullen or one of Sainsburyâs Taste the Difference products.
We worked with Malibu to create a global brand refresh, a sun-soaked film from award-winning director Dave Meyers, bringing new energy, confidence, and year-round summer vibes to the popular drink, encouraging everyone to get into the summer mindset and âDo Whatever Tastes Goodâ
This film introduces dinnerâs humble hero, soup! As part of Sainsbury's 'Helping Everyone Eat better' platform, the campaign included a whole host of print, out-of-home assets, and soup recipes. "So go forth, chop, boil and blitz, for an easy way help our health and the planet."
World off. Game on. In the build-up to Melbourne, everyoneâs been talking about Emma Raducanu. But sheâs not fazed. Emma knows that to be a champion, you have to block out that noise, the headlines, the hype and just get on with what she does best. Play tennis.
World off. Game on. In the build-up to Melbourne, everyoneâs been talking about Emma Raducanu. But sheâs not fazed. Emma knows that to be a champion, you have to block out that noise, the headlines, the hype and just get on with what she does best. Play tennis.
Coca-Cola wanted to share with the world what a Coke experience is all about, a way to describe its beyond-words sensation. A brand-new campaign to convey the experience when drinking it: Ahhhh! Oooh! Yeah! Tyler, The Creator created an original track for the campaign.
Inspired by how the Coca-Cola logo has always wrapped around its signature product, the âHugâ is at the centre of the global campaign platform and allows the brand to share endless moments of âReal Magicâ on a global scale. Coca-Colaâs first in five years.
With last Christmas not being quite as expected, this yearâs campaign celebrates friends and family coming together and encourages everyone to savour every precious moment. To tell this story, we show viewers a single moment, creating a rich snapshot of Christmas.
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