Wieden+Kennedy London

London http://wklondon.com/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Branding / design

About

Wieden+Kennedy London is a creatively-driven communications agency, part of the independent network of nine W+K offices around the world. Driven to do the best work of our lives with inspiring clients, we’re proud to work with and help build great brands like Nike, Ford, and TK Maxx.

We produce provocative, culturally influential work – reflected in our inclusion in Fast Company’s Most Innovative Company in Marketing and Advertising for the past six years.

We also work hard to create an environment that encourages and supports people of all kinds to do their best and are proud to be named in The Sunday Times’ Best 100 Small Companies to Work For, the UK’s only creative agency to make the list.

W+K London also includes NOT Wieden+Kennedy, our in-house standalone design studio.

And Bodega, our culture-obsessed social-first creative studio.



Connect


People


Clients

New Work

Read more
New Work

Heinz

By Wieden+Kennedy London

Designed to pay tribute to the brand’s biggest fans, bringing several of their tweets to life. Heinz picked “the most creative tweets” as loglines to help illustrate their love for the mayonnaise. Directed by Mike Skrgatic and James Allen through Art Practice.

Read more
New Work

Metronomy

By Wieden+Kennedy London

UK band Metronomy released a gentle, melodic track with an emotive video directed by Lucas Reis via Immigrant Studio, co-funded by W+K London, where Reis is Creative Director. Swing shots feature altering backgrounds on an LED screen, with practical light changes and props.

Read more
New Work

Old Spice

By Wieden+Kennedy London

Old Spice encourages men to move on from their teenage selves with a new campaign film that illustrates how the brand can provide a clean break with awkward adolescence. The ad was directed by Biscuit Filmworks’ Andreas Nilsson.

Read more
New Work

KAHLÚA

By Wieden+Kennedy London

Kahlúa offers up an expresso martini as an alternative celebratory drink for those who are ‘bored of stout’. By Derry Girls director Michael Lennox, starring popular Irish TikTok father-son Tadhg and Derry Fleming, plus Ian Ryan, stout aficionado and founder of Beautiful Pints.

Read more
New Work

Guild Wars 2

By Wieden+Kennedy London

Introducing SeedSaga - the first seed packs to grow plants from your favourite games. We've partnered with Guild Wars 2, the award-winning MMORPG, to create packs with an ultra rare collectable card that fold out into a soil card with benefits of the plant IRL and in game.

Read more
New Work

Amazon Prime

By Wieden+Kennedy London

The campaign also features a series of digital, social and digital out-of-home executions, featuring Dua Lipa and Daisy Jones & the Six. The posters juxtapose musicians from Amazon Music and shows from Amazon Prime Video with items people can purchase on Amazon Prime.

Read more
New Work

Amazon Prime

By Wieden+Kennedy London

Amazon considers new beginnings in a series of films that position Prime as a source of inspiration. "Double Shot Dad" features a tired new father. While watching Amazon Original series The Boys, he is inspired to improve his coffee-making to unlock some superpower energy.

Read more
New Work

Amazon Prime

By Wieden+Kennedy London

Amazon considers new beginnings in a series of films that position Prime as a source of inspiration. "Concrete Jungle" follows an isolated woman who discovers a passion for gardening and growing after moving to a new city.

Read more
New Work

TK Maxx

By Wieden+Kennedy London

TK Maxx is back on the farm where our farmers have gone all out to spoil all their furry and feathery loved ones.

Read more
New Work

Heinz

By Wieden+Kennedy London

Anger. Pain. Suitcases. Tears. Beanz. Directed by Steve Rogers through Biscuit Filmworks x Revolver. Created by Juan Sevilla, Joe de Souza, Chelsea Thorley, and Hannah Fortune.

Read more
New Work

KAHLÚA

By Wieden+Kennedy London

The campaign represents a bold new direction for KAHLÚA. We welcome you to the land of telenovelas starring Salma Hayek! Salma urges viewers to ditch drab libations in favor of something bold, like a Kahlúa espresso martini. The second film is COUCH > https://www.youtube.com/wa

Read more
New Work

Homesense

By Wieden+Kennedy London

There’s no place like Homesense. A place you can get big brand homeware for small prices. Directed by Max Siedentopf at Riff Raff. + Candles: https://youtu.be/eYqD1jVsSa0 + A lot more - https://youtu.be/hZTS5SMVdpQ + Kitchen: - https://youtu.be/FUJoiGiFViA

Read more
New Work

TK Maxx

By Wieden+Kennedy London

Everyone knows there’s no deal like a TK deal. He knows, she knows, they know, you know, even our intergalactic friends know… TK Maxx celebrates the deals people can get in its stores amid the cost-of-living crisis.

Read more
New Work

Galaxy Watch6

By Wieden+Kennedy London

Introducing the new Samsung Galaxy Watch6 in an unexpected, irreverent way, the platform ‘Know your health inside out’ introduces key features in a simple, unexpected way, bringing to life the internal organs of a Watch6 wearer as endearing, ownable animated characters.

Read more
New Work

Malibu

By Wieden+Kennedy London

Featuring the freshest up-and-coming DJs in the game collabing with their favorite Malibu cocktail. That’s right. Beats made from cocktails.

Read more
New Work

Nike

By Wieden+Kennedy London

Despite recent record-setting attendance and improving coverage, women’s football still doesn’t get the attention and cred it’s earned. With Nike, we've created a campaign that brings WWC to the center of attention and hypes culture with Lionesses.

Read more
New Work

Nike

By Wieden+Kennedy London

The dancefloor is freedom. All you are is all you need. Bring your rage, strength, chaos, euphoria, sadness, and flaws to the floor. Nike athletes - dancers from Spain to London, with their own unique styles - show how they bring it all to the dance floor.

Read more
New Work

Nike

By Wieden+Kennedy London

Our new Nike running platform for London has gone live across Peckham — We Run With It, a rallying call for runners to keep it movin' whilst embracing the city that challenges them. Photographed on location in Peckham by Sophie Jones. https://www.instagram.com/p/Ct1GZ3ro6km/?ut

Read more
New Work

Leffe

By Wieden+Kennedy London

Initially launching in Belgium, Holland and France, the campaign will be spearheaded by a spirited 60-second spot that highlights the deep comfort that friendship brings, and the joy that social occasions (shared around a nice, fresh Leffe) can create.

Read more
New Work

Camden Town Brewery

By Wieden+Kennedy London

We worked with Camden Town Brewery to invite beer drinkers into its illustrated beer world for its biggest campaign ever. Running nationally for 21 weeks, the new work challenges beer lovers to look beyond their ‘usual’ and order a fresh pint of Camden Hells, Pale Ale, or IPA.

Read more
New Work

Nike

By Wieden+Kennedy London

Football came home. England erupted. And Nike launched the one word so many have been waiting so long to see. Home.

Read more
New Work

QuickBooks

By Wieden+Kennedy London

The ad aims to discourage people from experiencing business and bookkeeping nightmares. The spot brings a cafe owner’s accounting nightmare to life. The protagonist owner's nightmare of losing track of invoices leads to a visit from her suppliers – human-sized chickens.

Read more
New Work

Amazon Prime

By Wieden+Kennedy London

"Gourmet Guard" follows a security guard as he discovers a passion for cooking. Bored with his meal options, he finds inspiration from Prime Video shows to learn to prepare delicious meals with help from cookbooks and kitchen necessities, all delivered quickly thanks to Prime.

Read more
New Work

Amazon Prime

By Wieden+Kennedy London

Soundtracked by the Burt Bacharach classic “Always Something There to Remind Me,” Prime’s new commercial tells a story where a shared Prime membership becomes a tool for one-upmanship after a breakup. Directed by Michael Spiccia

Read more
New Work

Amazon Prime

By Wieden+Kennedy London

Amazon's new brand platform ‘It’s on Prime’, is led by a spot directed by filmmaker/actress Olivia Wilde. The campaign showcases all of Prime's benefits and offerings across fast delivery, savings, entertainment, health, and more, debuted at this year’s Academy Awards broadcast.

Read more
New Work

Sainsbury's

By Wieden+Kennedy London

Sainsbury’s has taken over sponsorship of The Great British Bake Off. We created a series of innovative idents inviting Britain to guess if the product featured is an illusion cake created by The Bake King Ben Cullen or one of Sainsbury’s Taste the Difference products.

Read more
New Work

Malibu

By Wieden+Kennedy London

We worked with Malibu to create a global brand refresh, a sun-soaked film from award-winning director Dave Meyers, bringing new energy, confidence, and year-round summer vibes to the popular drink, encouraging everyone to get into the summer mindset and ‘Do Whatever Tastes Good’

Read more
New Work

Make soup with Sainsbury’s

By Wieden+Kennedy London

This film introduces dinner’s humble hero, soup! As part of Sainsbury's 'Helping Everyone Eat better' platform, the campaign included a whole host of print, out-of-home assets, and soup recipes. "So go forth, chop, boil and blitz, for an easy way help our health and the planet."

Read more
New Work

Nike x Emma Raducanu

By Wieden+Kennedy London

World off. Game on. In the build-up to Melbourne, everyone’s been talking about Emma Raducanu. But she’s not fazed. Emma knows that to be a champion, you have to block out that noise, the headlines, the hype and just get on with what she does best. Play tennis.

Read more
New Work

Nike

By Wieden+Kennedy London

World off. Game on. In the build-up to Melbourne, everyone’s been talking about Emma Raducanu. But she’s not fazed. Emma knows that to be a champion, you have to block out that noise, the headlines, the hype and just get on with what she does best. Play tennis.

Read more
New Work

Coca-Cola

By Wieden+Kennedy London

Coca-Cola wanted to share with the world what a Coke experience is all about, a way to describe its beyond-words sensation. A brand-new campaign to convey the experience when drinking it: Ahhhh! Oooh! Yeah! Tyler, The Creator created an original track for the campaign.

Read more
New Work

Coca-Cola

By Wieden+Kennedy London

Inspired by how the Coca-Cola logo has always wrapped around its signature product, the ‘Hug’ is at the centre of the global campaign platform and allows the brand to share endless moments of ‘Real Magic’ on a global scale. Coca-Cola’s first in five years.

Read more
New Work

Sainsbury's

By Wieden+Kennedy London

With last Christmas not being quite as expected, this year’s campaign celebrates friends and family coming together and encourages everyone to savour every precious moment. To tell this story, we show viewers a single moment, creating a rich snapshot of Christmas.