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Wieden+Kennedy London

London http://wklondon.com/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Branding / design

About

Wieden+Kennedy London is a creatively-driven communications agency, part of the independent network of nine W+K offices around the world. Driven to do the best work of our lives with inspiring clients, we’re proud to work with and help build great brands like Nike, Ford, and TK Maxx.

"When Dan and Dave founded Wieden+Kennedy on April 1, 1982, they set out with one goal in mind: to create a culture that inspires people to make the best work of their lives.

42 years later, we are the leading global independent agency and that culture thrives across our network; allowing us to produce provocative, culturally influential work.

We are proud to foster an environment where people and clients come to do their best work. Where different voices are seen, heard and amplified. Where those voices are able to use their creativity to make powerful work together. And ultimately, where we can create work that is recognized around the world for its excellence and effectiveness in moving our clients' businesses forward.

We remain fiercely independent. We will never be sold. We answer to our clients and not shareholders. Meaning we make decisions based on what’s best for our clients and our people. Our independence means we can work in lots of different ways - we can build around our clients rather than the other way round.

We’re a creative company, with purpose-built, specialist teams all under one roof, meaning we’re truly able to take a brand from inception to global explosion.

Wrack is a Creative Production Company housed within Wieden+Kennedy. With a team of in-house editors, motion designers and content creators we are equipped to bring to life creative briefs at a moment's notice, from social posts to more traditional AV films. As the in-agency production partner we offer unparalleled transparency and flexibility with our budgets. With less hands for the work to be passed through it allows them to work more efficiently and collaboratively.

Bodega is Wieden+Kennedy’s internal, social-first creative studio. Our team is made up of multifaceted people to respond to the speed of culture. Strategists, creatives, videographers, designers and community managers who are also Tik Tokers, gamers, musicians, writers and party promoters.

NOT Wieden+Kennedy is our specialist design arm. Based in London, our team is made up of people from the top branding and in-house design agencies, not just in the UK but from all over the world.



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Case Studies

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Case Study

W+K London x Nike Football - SCARY GOOD

By Wieden+Kennedy London

Created by Wieden+Kennedy London, the sportswear giant launches a new campaign that places its focus firmly back on the brand.

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Case Study

FORD: UK BlueCruise x British Sign Language Campaign

By Wieden+Kennedy London

Raisin awareness for British Sign Language with the Ford Mustang Mach-E’s hands-free mode.

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Case Study

The Limited Edition

By Wieden+Kennedy London

Heinz has been making sauces for over 150 years. Their irrational love for sauces has turned into an obsession, some might say they’re ‘obsauced’. W+K & Heinz decided to create a bold and surprisingly tasty combination of not 1, not 2, but 14. Introducing "Every Sauce".

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Case Study

Malibu - “Don’t Drink and Dive”

By Wieden+Kennedy London

1 in 4 UK drownings involved alcohol, so we teamed up with Tom Daley & RLSS UK to spread the message: Don’t Drink and Dive. We also launched a limited-edition knitted swimwear collection with Made With Love by Tom Daley—all proceeds supported RLSS UK. #StaySafe

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Case Study

Ford “Charge Around the Globe”

By Wieden+Kennedy London

Lexie Alford (@LexieLimitless) set out to be the first to circumnavigate the globe in an EV. Driving a Ford Explorer, she covered 30,000 km across six continents and 27 countries in 200 days. Her journey’s highs and lows are featured in a three-part docuseries on Prime Video.

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Case Study

#FordBSLCovers

By Wieden+Kennedy London

Ford UK launched the "#FordBSLCovers" campaign to promote British Sign Language and its BlueCruise hands-free driving technology. In partnership with the British Deaf Association, the campaign highlights the Mustang Mach-E's features while raising awareness of the Deaf community

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Case Study

“Feliz St Patrick’s Day” for Kahlúa

By Wieden+Kennedy London

Sometimes big ideas can come from complex, intelligent insights and cultural nuances. And sometimes it can come from the fact that Espresso Martinis look like Stout. Inspired by the visual similarity, we created a campaign that mimicked a world of famous stout...

  • Archived Case Studies