Wieden+Kennedy London is a creatively-driven communications agency, part of the independent network of nine W+K offices around the world. Driven to do the best work of our lives with inspiring clients, we’re proud to work with and help build great brands like Nike, Ford, and TK Maxx.
"When Dan and Dave founded Wieden+Kennedy on April 1, 1982, they set out with one goal in mind: to create a culture that inspires people to make the best work of their lives.
42 years later, we are the leading global independent agency and that culture thrives across our network; allowing us to produce provocative, culturally influential work.
We are proud to foster an environment where people and clients come to do their best work. Where different voices are seen, heard and amplified. Where those voices are able to use their creativity to make powerful work together. And ultimately, where we can create work that is recognized around the world for its excellence and effectiveness in moving our clients' businesses forward.
We remain fiercely independent. We will never be sold. We answer to our clients and not shareholders. Meaning we make decisions based on what’s best for our clients and our people. Our independence means we can work in lots of different ways - we can build around our clients rather than the other way round.
We’re a creative company, with purpose-built, specialist teams all under one roof, meaning we’re truly able to take a brand from inception to global explosion.
Wrack is a Creative Production Company housed within Wieden+Kennedy. With a team of in-house editors, motion designers and content creators we are equipped to bring to life creative briefs at a moment's notice, from social posts to more traditional AV films. As the in-agency production partner we offer unparalleled transparency and flexibility with our budgets. With less hands for the work to be passed through it allows them to work more efficiently and collaboratively.
Bodega is Wieden+Kennedy’s internal, social-first creative studio. Our team is made up of multifaceted people to respond to the speed of culture. Strategists, creatives, videographers, designers and community managers who are also Tik Tokers, gamers, musicians, writers and party promoters.
NOT Wieden+Kennedy is our specialist design arm. Based in London, our team is made up of people from the top branding and in-house design agencies, not just in the UK but from all over the world.
Three new integrated campaigns position the brand as a maker and facilitator.
The refresh from Not Wieden+Kennedy is designed to reflect the way audiences interact with audio today.
The playful fashion campaign starring a cat shows the value and style on offer at TK Maxx.
The striking campaign heats things up to celebrate Absolut Vodka and Tabasco’s latest spicy innovation.
As 2025 draws to a close, BITE rounds up some of this year’s best work.
Jon Evans shares what campaigns are scoring highly in System1’s effectiveness measurement testing this month.
Europe's first hybrid pick up the brand has launched a cinematic campaign with Wieden+Kennedy London.
Industry leaders on why the new era of challenger brands need to have clarity on exactly what they are challenging and why.
The retro campaign, from Wieden+Kennedy London, includes the first ever UK brand partnership with Giphy.
The new look and positioning from GFBiochemicals shows how the solution flips everyday products on their heads.
The ‘Today is Gay’ free calendar plug-in celebrates LGBTQIA+ history 365 days a year.
The Espresso MarTony is an indulgent espresso martini developed by Wieden+Kennedy London
BITE’s fortnightly round up of the most read articles on the Creativebrief platform underline the power of challenging the status quo.
Wieden+Kennedy London has helped to create ‘The Schneaky Espresso Martini Glass’ for those who don’t drink stout.
BITE’s weekly series rounds up the must-read articles of the week.
The anthem to female athletes, created by Wieden+Kennedy, features Jordan Chiles, Sha’Carru Richardson and Caitlin Clark.
The car marque has teamed up with travel influencer Kevin Penrose to promote its electric vehicles.
BITE’s weekly series rounds up the must-read articles of the week.
The new campaign from Wieden + Kennedy London uses close up shots to trigger food memories.
The agency has teamed up with a diverse range of makers in London to breathe fresh life into its logo.
The ‘Mischief Rewired’ campaign from Wieden+Kennedy London will launch the electric vehicle across Europe.
BITE rounds up the best creative work of 2024.
Creatives at Wieden + Kennedy London have collaborated with interdisciplinary artist Bora to collaborate on a one-off, resin Fairy Christmas Tree Topper.
The new visual identity for freelance talent platform Upwork is designed to showcase a world of work that works for everyone.
Wieden + Kennedy’s ‘Don’t Drink and Dive’ delivers a serious message using a loveable icon and cultural relevance
Wieden + Kennedy’s ‘Passenger Princess’ campaign uses social media to highlight the unique offering of Ford’s new car
Industry leaders discuss how to maintain authenticity in influencer marketing
A roundup of the marketing highs and lows of Euro 2024 so far
The comedic campaign from Wieden + Kennedy positions Old Spice as a milestone marker of growing up
SeedSaga bridges the gap between the virtual and the real life, enabling gamers to ‘touch grass’
Joint’s Algy Sharman shares his favourite funny ads of the year
The weird, comforting, creative and feel-good festive advertising round up
The Christmas campaign showcases the range of festive gifts available for both family and animals
How can the industry better embrace the opportunities afforded by AI, while also protecting the unique lens of human-centric creativity?
The fast food giant’s As Featured In Menu showcases the multitude of times the brand has been featured in entertainment
Riff Raff Films were awarded UK production company of the year by the Gerety’s UK jury.
Danni Mohammed, Global Strategy and Transformation consultant, on why people not platforms are the future for the creative industries.
A new movement has launched which aims to use the creative industry’s talent and influence to help ensure the positive environmental behaviours developed during lockdown become a long-term shift in society.
A growing number of brands attempted to spread more mindful joy this Christmas. In a bid to do the same, we’ve rounded up the best of the Christmas marketing we’ve seen this year.
This year will go down as a watershed for women’s sports and brands are paying attention.
This year, in our bumper Christmas Focus, discover the brands who are doing Christmas best, the ones capturing our hearts, tugging on our purse strings and making us well up at our desks.
Thank goodness this year’s Christmas ads offer some light relief. Their simpler, stronger stories are designed to land the right emotion, whether that’s laughter, nostalgia or a simple case of goosebumps.
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