Wild Card

London www.wildcard.co.uk

Disciplines

  • Digital
  • Influencer marketing
  • Public relations (PR)

About

We are the ‘better connected’ agency, bringing 20 years of sector specialism and independent agency thinking in food, drink, travel and leisure to your battle. Which makes us your brand and communication advisors, business assets, disruptors from inside the tent and shapers of strategies rooted in your reality. Hubs in London, Cornwall and Bristol bring the ideas and the insights from a broad sweep of lifestyles, and our enviable track record in client retention is a stand out marker in a fluid client/agency space, with creative relevance, resonance and results key to those relationships.



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People

New Work

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New Work

Elmlea

By Wild Card

Strawberries & cream reinvented with #domorethanpour - a 'do different' Wimbledon foodie challenge for Elmlea. Judy Murray, Jamie Laing & Roman Kemp and competitive/sparky short film food content. Digital, social, editorial, OOH & shopper elements born from integrated PR thinking

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New Work

Tetley

By Wild Card

Tripling Insta influencers normal 3% engagement rates to 8.9% with #ShakeUpTheOrdinary, a grid post & stories approach for Tetley new Cold Infusions. A real world setting at Women’s Health Live, and our editorial mindset driving a well brokered 'value exchange' for a 2.2m reach

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New Work

Stork

By Wild Card

With vital wedding day non-options (ie dammed good cake) costing increasing numbers of arms and legs, we talked up the growth of DIY special day bakes and created/sold an Amazon listed Stork wedding bake kit for < £50. Thanks Mail, Sun, Metro et al for all the rich coverage.

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New Work

Compareholidaymoney.com

By Wild Card

This programme is all about smart, timely newsjacking. Last week we secured multiple mentions including the Guardian and Daily Express by jumping on the back of the European Central Bank issuing new notes and the potential impact for UK holidaymakers.

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New Work

Elmlea

By Wild Card

To work with the news agenda on Stop Food Waste Day we partnered Elmlea, the longer lasting cream alternative, with fridge items thrown away most often, launching a 1 day Cafe serving free creamy leftover dishes. Relevance, resonance, 3 TV crew requests, national media + social

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New Work

New York Bakery Co

By Wild Card

Pizza day or Bagel day? They fell on the same date but no worries when we combined them to create the first Bagelliza, a New York Bakery Co campaign supplying these free hybrid big boys to hungry Londoners, landing a 216m OTS + a suite of national, social and influencer coverage

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New Work

Stork

By Wild Card

With insights revealing 'new' baking occasions included cake for box set binges/appointment TV, we undertook the baking of a life sized 'House of Stork' family for GOT's return with the iconic baking brand. Multiple national media hits and Jon Snow eaten live on 'This Morning'