Fuel Your Imagination
Dr. Martens champions sustainable fashion
Genix Nappa, a new material made of leather offcuts, aims to reduce waste
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As Editorial Assistant of BITE Jeevan works with the team to ensure the daily marketing intelligence platform runs smoothly. Contributing to features and keeping her eye on the latest marketing trends Jeevan is an important part of the BITE team. In her split role Jeevan is also in charge of all things office related. An English Literature graduate, Jeevan is passionate about writing that challenges established norms. She spends her spare time reading (always armed with a book in her bag), writing a blog, attending galleries, or engaging in the world of fashion.
More from Jeevan Georgina Hammond
Hot Pick
Tesco Mobile and BBH London use humour to showcase the network’s connectivity
‘It Pays to be Connected’ reaches consumers with relatable circumstances
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Fuel Your Imagination
Wilkinson Sword builds 3D rain-activated foaming razor
‘Just Add Water’ by Recipe uses OOH to bring Wilkinson Sword’s new razor to life at Westfield London
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Hot Pick
Marmite recruits Brits to smuggle spread into the US
The new campaign, from Adam&EveDDB London and New York, encourages Marmite lovers to help Brits abroad get their fix
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Fuel Your Imagination
Xbox brings learning to gaming with ‘Beyond Xbox: Field Trips’
The innovative campaign by McCann London uses audio journeys to showcase the teaching capabilities of video games
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Thought Leadership
Should brands do more to lean on the power of cultural connection to drive the circular economy forward faster?
As sustainability becomes a growing priority for consumers, cultural connection can help to drive behavioural change
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Fuel Your Imagination
Baileys’s audio innovation helps consumers make the most of their bottle
The Sound Scales tool detects how much of the drink is left and suggests various ways to use it
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Fuel Your Imagination
Breast Cancer Now shows the importance of research with ‘Gallery of Hope’
Using AI, portraits depict potential future moments for those living with secondary breast cancer
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Fuel Your Imagination
Plenty gifts free weddings to couples who ‘Vow to Clean’
The campaign acknowledges the reality of long-term relationship commitment
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Fuel Your Imagination
Department for Transport targets young men with audio push
The campaign, created by VML, features Hugo Chegwin and Kareem Ramsay
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Fuel Your Imagination
Kotex breaks period taboos
The Kimberly-Clark owned brand aims to make period care more accessible, with audience-focused packaging, resources, and education
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Hot Pick
Wieden+Kennedy London brings the world of gaming into reality
SeedSaga bridges the gap between the virtual and the real life, enabling gamers to ‘touch grass’
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Fuel Your Imagination
Shape History teams up with Amnesty International to highlight human rights
Olivia Colman and Adrian Lester star in the hard-hitting TV spot
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Trend
Will sustainability become fashionable in 2024?
As London Fashion Week hits the catwalk, Jeevan Georgina Hammond asks if the age of greenwashing is over
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Hot Pick
Iris, Samsung and TfL reimagine the Tube Map
The campaign turned the Tube Map into a circle to highlight a new feature from Samsung’s Galaxy S24
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