Trend
Oasis mania: The comeback of the decade and the power of fandom
Brands that tap into fandom with authenticity can unlock new audiences.
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Jeevan is a Senior Account Executive at Pumpkin PR. She joined the world of PR from journalism, where she developed her focus on writing about culture and fashion.
More from Jeevan Georgina Hammond
Fuel Your Imagination
KFC embraces the weird and wonderful with ‘All Hail Gravy’
The latest work by Mother entertains audiences by providing a mythological backstory to the ‘Believe in Chicken’ campaign.
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Thought Leadership
What brands should know about Generation Alpha
The Kite Factory’s Generation Alpha Playbook event underlined why brands must pay attention to young people.
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Thought Leadership
Three Things on a Thursday: Overwhelm, IWD and progressive creativity
BITE’s weekly round up of the most read features on the Creativebrief platform spans Arsenal tackling stains and IWD addressing violence against women.
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Fuel Your Imagination
Coach tackles modern overwhelm by encouraging self expression
The Spring 2025 campaign, created with Mother and featuring global brand ambassadors including Elle Fanning urges consumers to own their own time.
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Voices
Gerety Awards 2025 opens for submissions
The awards, which have an all-female judging panel, emphasise the power of ideas and creativity.
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Fuel Your Imagination
Aldi created bin bag couture for London Fashion Week
The marketing stunt capitalised on a cultural moment to showcase Aldi’s affordable products.
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Fuel Your Imagination
BAFTA and We Are Social capture candid moments at the awards
Showcasing award winners, the social media content brings fans into the prestigious world of the BAFTAs.
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Fuel Your Imagination
Highsnobiety showcases the city’s culture for London Fashion Week
Partnering with the British Fashion Council and iconic London brands, the experiential campaign increased brand awareness of the media brand.
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Fuel Your Imagination
1664 Blanc gives its beer bottles a makeover for London Fashion Week
The creative campaign from Fold7 strengthens the brand’s position as a premium lifestyle brand.
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Fuel Your Imagination
H&M embraces escapism with White Lotus tie up
Launching at the start of London Fashion Week and as the drama’s latest season unfolds, the collection marks iconic cultural moments.
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Fuel Your Imagination
NHS England embraces ‘That Feeling’ to encourage breast screenings
The campaign by M&C Saatchi uses relatable messaging to break down barriers that prevent women from attending breast screenings, help early cancer detection.
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Trend
What brands should know about escapism
New research from McCann Worldgroup underlines a universal desire to escape from the age of overwhelm.
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Fuel Your Imagination
Work.Life promotes office connections for Valentine’s Day
The co-working space uses humour to subvert the typically romantic holiday.
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Fuel Your Imagination
Tinder enlists real-life Bridget Jones to document her dating journey
The social media content series, launched ahead of Valentine’s Day, celebrates the launch of the last Bridget Jones film.
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