Georgie Moreton

Assistant Editor, BITE Email Georgie Moreton

About

Georgie Moreton is Assistant Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Trend

Koskenkorva launches climate change fighting vodka to promote regenerative farming

Bob the Robot helps to promote ‘Koskenkorva Climate Action’ vodka made entirely from regeneratively farmed barley

By Georgie Moreton

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Voices

Eagle London launches adland’s first Black-owned cultural competence consultancy, Eagle Eye

Eagle Eye aims to transform the way brands think about ethnic markets and diversity

By Georgie Moreton

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Voices

The Planet Vs. Bolsonaro

Global NGO AllRise launches a campaign with 180 Amsterdam to hold Brazilian President Jair Bolsonaro accountable for climate crimes

By Georgie Moreton

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Fuel Your Imagination

Johnnie Walker encourages audiences to keep walking toward a positive future

The Whisky brand has teamed up with a host of agencies to create an anthem of progress to reinvigorate the hospitality industry post-pandemic

By Georgie Moreton

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Hot Pick

McDonalds capitalises on movie moments with McDelivery spots

McDonald’s partners with Leo Burnett to position McDelivery as the perfect night in treat

By Georgie Moreton

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Fuel Your Imagination

John Lewis encourages audiences Let Life Happen in new home insurance ad

In a new, joyful campaign adam&eveDDB celebrate life’s accidents with Steive Nicks soundtrack

By Georgie Moreton

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Voices

Change a little, Change a lot

McDonald’s launches its new Plan for Change with the help of Leo Burnett London

By Georgie Moreton

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Fuel Your Imagination

Skillshare launches scholarship to support displaced furloughed workers

‘Furlough100’ will offer 100 people in the UK the opportunity to learn new skills on the Skillshare training platform.

By Georgie Moreton

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Trend

Curry’s celebrates its real-life in-store tech experts in its first campaign since merger

The UK’s largest electrical retailer has teamed up with AMV BBDO to launch a new integrated campaign celebrating Currys as the home of tech expertise

By Georgie Moreton

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Voices

#JustNotBuyingIt calls for big tech to protect consumers

St Luke’s helps Which? to launch provocative campaign holding Tech Giants accountable when it comes to fake reviews

By Georgie Moreton

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Voices

SEAT and CALM launch ‘The Language of Listening’ to encourage conversations around men’s mental health

By enlisting the help of People Just Do Nothing star Hugo Chegwin, SEAT and CALM use humour to break down the stigma and encourage important conversations

By Georgie Moreton

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Fuel Your Imagination

Bond breaks the box office showcasing the power of cinema

Record-breaking box office and audience figures exemplify the enduring power of Bond

By Georgie Moreton

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Thought Leadership

A Masterclass in Inclusive Creativity

Engine Creative, Framestore and JD Sports come together with Dr Mark Prince of the Kiyan Prince Foundation to discuss how creativity can change the narrative.

By Georgie Moreton

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Thought Leadership

Gerety Grand Jury insights with Creativebrief

Judges of this year’s Gerety Awards reflect on the great work and emerging trends, uncovering the very best in advertising through the female lens.

By Georgie Moreton

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Thought Leadership

A Masterclass in post-pandemic purpose

In a wide-ranging conversation experts in purpose discuss the implications of living and working through one of the most unprecedented periods in history

By Georgie Moreton

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