Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Hot Pick

John Lewis invites shoppers to succumb to the sale

By Georgie Moreton

The January sale spot takes a fresh approach encouraging audiences to indulge

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Voices

Sky Media joins The Creative Shootout as official broadcast media partner

By Georgie Moreton

The competition will see eight agencies tackle a creative brief from Carers UK

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Trend

Current Account Switch Service says find what’s right for you

By Georgie Moreton

The humorous campaign features a frustrated fish owner to highlight the importance of finding a good fit

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Fuel Your Imagination

Johnnie Walker partners with James Jean for Lunar New Year

By Georgie Moreton

The collaboration sees the renowned Asian-American artist create a limited-edition design for the brand.

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Thought Leadership

From the field to the boardroom

By Georgie Moreton

Ahead of the Super Bowl industry leaders share how sport has inspired them and their teams

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Hot Pick

Magnum finds funny in the fake

By Georgie Moreton

The new campaign from MullenloweLOLA highlights the importance of sticking to the original

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Trend

Waitrose launches live shoppable cooking show

By Georgie Moreton

The show hosted by Ruby Bhogal and Alex Szrok allows audiences to shop the products they learn to cook

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Trend

IPA President launches People First Promise

By Georgie Moreton

The initiative has been designed to improve the collective mental health and wellbeing of people in the advertising industry

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Voices

Stephen Fry narrates Missing Lines audiobook for charity Missing People

By Georgie Moreton

The audiobook created by House337 abruptly ends to show the lasting limbo felt by those missing loved ones

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Thought Leadership

What are you doing to empower your teams to create better boundaries?

By Georgie Moreton

Industry leaders must help to create an environment in which creativity can thrive

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Fuel Your Imagination

Heineken 0.0 leaves audiences with no reason to Bale

By Georgie Moreton

The campaign from Publicis•Poke shows there’s no need to sacrifice a social life by going alcohol-free.

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Fuel Your Imagination

Center Parcs urges holidaymakers to cherish the moment

By Georgie Moreton

The campaign from Brothers & Sisters showcases the unique experiences on offer at Center Parcs

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Trend

LNER dances into the New Year with new brand mascot

By Georgie Moreton

The campaign from M&C Saatchi takes inspiration from Fatboy Slim

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Thought Leadership

What are you committing to spending more time on in 2024?

By Georgie Moreton

Industry leaders share what they are committing to spending more time on in 2024 and what they going to stop saying yes to to ensure that it’s possible

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Fuel Your Imagination

Formula E says ‘It’s On’

By Georgie Moreton

The new campaign from Uncommon celebrates the upcoming season of motorsport

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