Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Thought Leadership

Three Things on a Thursday: Festive authenticity, Christmas mystery and creator sing-songs

By Georgie Moreton

BITE’s new weekly series rounds up the must-read articles of the week.

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Hot Pick

JD celebrates family in all its forms at Christmas

By Georgie Moreton

The campaign from Uncommon holds a mirror up to British culture to portray an authentic Christmas filled with personal traditions.

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Trend

Lego Christmas cat celebrates the power of play

By Georgie Moreton

The dynamic campaign created by Our Lego agency introduces Cataclaws in a spot that champions imagination.

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Hot Pick

Shelter appeals for donations for children at Christmas

By Georgie Moreton

The space-themed campaign from Don’t Panic London appeals for donations and exposes the harsh realities of homelessness in winter.

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Fuel Your Imagination

Chris Rock goes full Vegas with BetMGM Casino

By Georgie Moreton

The third part of the BetMGM Chris Rock trilogy from Recipe sees Rock take to the casino.

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Trend

John Lewis takes audiences on a journey to find the perfect gift

By Georgie Moreton

The spot is the final instalment of a three part ‘golden quarter‘ campaign from Saatchi & Saatchi.

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Trend

Alison Hammond adds sparkle to Christmas as the Very Godmother

By Georgie Moreton

The campaign taps into hun culture as Hammond helps shoppers solve Christmas conundrums.

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Trend

Tesco taps into joy and nostalgia to feed Christmas spirit

By Georgie Moreton

The campaign from BBH London gets audiences into the festive spirit, whilst raising money for Trussell and FareShare.

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Trend

Dawn French’s Christmas fairy returns in M&S Food’s festive campaign

By Georgie Moreton

French stars alongside her animated self in this year’s Christmas campaign for the food & drink retailer.

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Trend

Etsy gets to know Where’s Wally in Christmas spot

By Georgie Moreton

The festive campaign celebrates the impact of meaningful gifting.

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Thought Leadership

What marketing lessons can we learn from Trump’s election victory?

By Georgie Moreton

Industry experts weigh in on the marketing lessons from the historic US election result.

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Trend

Greater Anglia’s Red Hare takes customers on a Christmas journey

By Georgie Moreton

The humorous campaign created by Atomic London takes inspiration from National Lampoon’s Christmas Vacation.

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Fuel Your Imagination

Wikipedia champions the power of human knowledge

By Georgie Moreton

The campaign from Virtue Worldwide underlined the importance of Wikipedia as a source of reliable knowledge with no ads, algorithms or motive.

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Trend

Matalan has customers' backs through the chaos of the festive season

By Georgie Moreton

The campaign from McCann builds on the ‘We Get it, We’ve Got You’ brand platform.

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Trend

Amazon delivers joy for Christmas

By Georgie Moreton

The festive campaign created in-house promotes the e-commerce offering by championing generosity.

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