Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Thought Leadership

Should the industry be doing more to embrace AI?

By Georgie Moreton

How can the industry better embrace the opportunities afforded by AI, while also protecting the unique lens of human-centric creativity?

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Thought Leadership

BITE’s most-loved inclusive campaigns

By Georgie Moreton

To celebrate National Inclusion Week industry experts share their favourite inclusive work

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Trend

Advertising Association forms AI Taskforce

By Georgie Moreton

The Taskforce has been built in response to the rapid advancement of AI and will help to define policy, safeguarding and guidelines

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Trend

Broadening audiences with beavers

By Georgie Moreton

The Woodsman Whisky campaign from Mr. President highlights the importance of doing things differently and the value of challenging the status quo

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Fuel Your Imagination

National Rail turn to Roblox to promote 16-25 Railcards

By Georgie Moreton

The in-game experience allows players to travel by train and learn about the benefits of a railcard.

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Trend

IPA partners with TikTok to attract new talent to Adland

By Georgie Moreton

The campaign features popular content creators in a bid to encourage fresh diverse talent to consider a career in the industry

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Fuel Your Imagination

McDonald’s campaign capitalises on 90s nostalgia

By Georgie Moreton

The campaign from Leo Burnett showcases the small changes the fast food giant has made to improve its food in the past 20 years

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Trend

Sky Broadband hosts Street Fighter tournament in a sweat room

By Georgie Moreton

The live-streamed tournament created by McCann London saw competitors battle to win a spot in David Beckham’s Street Fighter 6 team

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Hot Pick

Loaf campaign acts as a protest for the right to relax

By Georgie Moreton

The Make Loaf Not War campaign from isobel showcases the joy in kicking back and slowing down through song.

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Fuel Your Imagination

Back Market steals Apple’s thunder

By Georgie Moreton

Back Market capitalise on Apple’s annual product launch to promote more sustainable technology consumption and refurbishing

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Fuel Your Imagination

Yakult borrows Numa Numa to get Europe singing

By Georgie Moreton

The new campaign from Brothers & Sisters features a catchy new rendition of the classic track and viral meme

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Fuel Your Imagination

Chelsea FC launches away kit with 90’s inspired film

By Georgie Moreton

The new retro campaign from The Berry supports the launch of the new away kit

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Fuel Your Imagination

Sienna Miller headline’s Marks and Spencer’s ‘Anything but Ordinary’ campaign

By Georgie Moreton

The new spot from House 337 aims to highlight the transformative power of fashion

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Interviews

‘Have a bit more fun, try things’

By Georgie Moreton

Mr. President’s James Cooper shares how curiosity, fun and passion help fuel creativity in the workplace

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Thought Leadership

‘Great work is great work’

By Georgie Moreton

The Gerety 2023 Global Jury Insights highlight the importance of the female lens and consider how to create work that has universal impact

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