Three Things on a Thursday: Festive authenticity, Christmas mystery and creator sing-songs
BITE’s new weekly series rounds up the must-read articles of the week.
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Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
BITE’s new weekly series rounds up the must-read articles of the week.
Read moreThe campaign from Uncommon holds a mirror up to British culture to portray an authentic Christmas filled with personal traditions.
Read moreThe dynamic campaign created by Our Lego agency introduces Cataclaws in a spot that champions imagination.
Read moreThe space-themed campaign from Don’t Panic London appeals for donations and exposes the harsh realities of homelessness in winter.
Read moreThe third part of the BetMGM Chris Rock trilogy from Recipe sees Rock take to the casino.
Read moreThe spot is the final instalment of a three part ‘golden quarter‘ campaign from Saatchi & Saatchi.
Read moreThe campaign taps into hun culture as Hammond helps shoppers solve Christmas conundrums.
Read moreThe campaign from BBH London gets audiences into the festive spirit, whilst raising money for Trussell and FareShare.
Read moreFrench stars alongside her animated self in this year’s Christmas campaign for the food & drink retailer.
Read moreThe festive campaign celebrates the impact of meaningful gifting.
Read moreIndustry experts weigh in on the marketing lessons from the historic US election result.
Read moreThe humorous campaign created by Atomic London takes inspiration from National Lampoon’s Christmas Vacation.
Read moreThe campaign from Virtue Worldwide underlined the importance of Wikipedia as a source of reliable knowledge with no ads, algorithms or motive.
Read moreThe campaign from McCann builds on the ‘We Get it, We’ve Got You’ brand platform.
Read moreThe festive campaign created in-house promotes the e-commerce offering by championing generosity.
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