Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Voices

Recipe launches earthquake appeal

By Georgie Moreton

The campaign calls for donations for charity Ahbap.org to help rebuild following devastation in Turkey

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Voices

‘Staying persistent and building resilience’

By Georgie Moreton

Brixton Finishing School alumni share learnings from starting out

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Fuel Your Imagination

Charity lends LinkedIn profiles to refugees

By Georgie Moreton

The initiative from 180 Amsterdam and Refugee Talent Hub seeks to extend LinkedIn networks with former refugees or status holders.

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Voices

Alzheimer's Society commits to fight dementia in ‘The Ultimate Vow’

By Georgie Moreton

The new campaign from New Commercial Arts highlights the devastating effects and emotional impact of dementia.

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Voices

Gerety Awards calls on industry to change the lens

By Georgie Moreton

Gerety Awards launches new campaign from Canadian agency, Cossette that highlights the importance of the female lens

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Fuel Your Imagination

M&S unveil ‘love your boobs’ art installation

By Georgie Moreton

The work, created with Mindshare UK, features artwork from female body casting artist, Lydia Reeves.

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Trend

Guinness 0.0 celebrates a St Patrick’s Day to remember

By Georgie Moreton

Guinness 0.0 launches responsible drinking campaign ahead of St. Patrick’s Day, created by AMV BBDO.

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Fuel Your Imagination

Endura highlights helmets for Brain Awareness Week

By Georgie Moreton

Scottish cycling brand Endura has created graphic helmet designs featuring real-life CAT scans from cyclists who have suffered traumatic brain injuries

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Fuel Your Imagination

Financial Times campaign tells the story of its pink sheets

By Georgie Moreton

The campaign from Orange Panther Collective aims to solidify the paper’s position as a premium news brand

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Voices

Lollipop Mentoring and The Marylebone Project break down barriers

By Georgie Moreton

The partnership will give The Marylebone Project patrons an opportunity to learn about the marketing and advertising industry

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Trend

Durex addresses the pleasure gap for International Women’s Day

By Georgie Moreton

Sexual wellbeing brand Durex disrupted a London screening of a football game by switching off the screen at ‘climatic’ moments for Orgasm Equity campaign

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Voices

EE’s Hope United takes on homophobia in football

By Georgie Moreton

GayVAR is the latest iteration of EE’s Hope United from Saatchi & Saatchi

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Trend

American Express campaign champions small businesses

By Georgie Moreton

The campaign from Dentsu Creative uses small shops as a canvas to promote American Express’ cashback offer.

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Voices

Winners of 2022 Young Lions create All In Census campaign

By Georgie Moreton

The campaign highlights the microaggressions employees still face in advertising to drive participation in the Census.

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Thought Leadership

Is the profit versus purpose debate past its use by date?

By Georgie Moreton

Meaningful campaigns are able to have both a positive societal impact and drive business growth.

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