Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Thought Leadership

Has the pandemic brought an end to the season of restrictive marketing?

By Georgie Moreton

In the wake of Coronavirus are brands having to shift their messaging away from the traditional January detox?

Read more
Trend

Rowse Honey puts purpose at the heart of its new campaign

By Georgie Moreton

The Honey brand is launching a new campaign to protect the honeybees that help create it, placing purpose at the heart of its brand

Read more
Fuel Your Imagination

Gerety Talks to feature Karmarama’s Grace Francis

By Georgie Moreton

The session aims to put some of the marketing and creative industry’s true changemakers in the spotlight

Read more
Thought Leadership

Doing things differently

By Georgie Moreton

Industry leaders share why they are choosing change in 2022

Read more
Voices

A ‘better, meta 2022’

By Georgie Moreton

IPA President Julian Douglas on positive pitching, addressing the talent crisis and embracing the metaverse.

Read more
Voices

British Heart Foundation and Saatchi & Saatchi shows research can save lives

By Georgie Moreton

“This is science” shows how BHF research has turned science fiction into reality

Read more
Hot Pick

McDonald’s and Leo Burnett showcase the Saver Menu for January

By Georgie Moreton

The yoga-themed film is the latest in the ‘like getting your money’s worth’ campaign

Read more
Fuel Your Imagination

Adidas and Havas showcase Zinedine Zidane and Nouf Al Anzi’s football skills

By Georgie Moreton

In celebration of the next generation of sporting superstars, adidas is showcasing the sporting skills of Nouf Al Anzi, captain of the UEA women’s national team.

Read more
Voices

Copywriting champion Vikki Ross signs on as ambassador for the Gerety Awards

By Georgie Moreton

The Gerety jury in London will be led by Ross

Read more
Thought Leadership

Tune in to change as usual

By Georgie Moreton

Watch a lively panel discussion on icrossing’s Marketers Priority Index Report 2022, which reveals the changing priorities of modern marketers.

Read more
Fuel Your Imagination

BMB and Gymbox kick off the New Year with playful fitness campaign

By Georgie Moreton

The new campaign aims to celebrate the gym’s unique offering

Read more
Voices

Arsenal and Iris tackle knife crime with “No More Red” campaign

By Georgie Moreton

Iris helps adidas and Arsenal to change its strip symbolising an ambition to reduce knife crime and eradicate bloodshed on London's streets

Read more
Voices

#SheTakesOver goes global for 2022

By Georgie Moreton

The #SheTakesOver initiative founded by adam&eveDDB calls upon global support to elevate female and non-binary talent

Read more
Hot Pick

Above+Beyond and PROPERCHIP beat the January blues with vibrant film

By Georgie Moreton

The colourful animated film marks Above+Beyond’s first work for the snack brand.

Read more
Fuel Your Imagination

The National and Havas Middle East launch the country’s first ‘plantable’ paper

By Georgie Moreton

This special edition paper aims to encourage a more sustainable UAE.

Read more