Georgie Moreton is Assistant Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
If used authentically, influencers have the power to sway audiences and increase brand recognition
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Total Media’s Pedro Martins on becoming a B-Corp and the importance of doing the right thing
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At the Alliance of Independent Agencies’ ‘Making the pitch process fit for purpose’ industry leaders attempt to rectify the current pitching process
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The new educational program me for emerging creatives has been launched in partnership with youth-led digital media platform GUAP
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The light-hearted campaign from Grey London and Superdrug encourages women not to put off getting checked
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Inspired by real life stories, “as early as five” calls for an end to hair discrimination
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The tongue-in-cheek campaign for FOOTY.com features Chelsea and West Ham stars Beth England and Jarrod Bowen.
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Amazon and Lucky Generals Super Bowl spot stars Scarlett Johansson and Colin Jost
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The legacy brand puts consumers at its core, encouraging people to use technology to make change.
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Recipe helps raise awareness around mental health for CALM with the help of YouTube gaming star
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The wonky fruit and veg box is showcasing its sustainable credentials serving meals at London’s first fully vegan pub The Spread Eagle.
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The campaign from sexual health charity Brook and Grey London strives to make cyberflashing illegal
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Research from Brixton Finishing School finds an increasing demand for a more inclusive workplace
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The new campaign clebrates the launch of the fifth instalment of the GRID Legends series with ad featuring BAFTA winning Sex Education star Ncuti Gatwa
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The EMEA-wide campaign from Leo Burnett and Disney+ showcases the wide range of content the streaming service offers.
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