Trend
AdGreen’s Annual Review reveals opportunity to slash emissions
The review highlights a huge opportunity for carbon reduction in the process of advertising production around the world.
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Georgie Moreton
Assistant Editor, BITE CreativebriefAbout
Georgie Moreton is Assistant Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
More from Georgie Moreton
Fuel Your Imagination
Industry leaders to gather at Earth Day Advertising Summit
Purpose Disruptors are bringing together industry leaders and changemakers to highlight the role of advertising in supporting climate action.
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Thought Leadership
How brands supported International Women’s Day
The marketing flurry of International Women’s Day is over for another year, but keeping up momentum all year round is essential for progressive brands.
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Voices
See it. Say it. Ignore it.
Women’s Equality Party campaign from Quiet Storm spotlights institutional failings of the Metropolitan Police.
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Fuel Your Imagination
Uber Eats delivery is ready for Iftar
The campaign from Mother London capitalises on sunset times to serve customers observing the holy month of Ramadan
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Thought Leadership
How Nurofen and McCann are closing the Gender Pain Gap
McCann’s ‘Go Hug* Yourself’ event highlights the importance of Nurofen’s See My Pain campaign in closing the gender pain gap
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Voices
Recipe launches earthquake appeal
The campaign calls for donations for charity Ahbap.org to help rebuild following devastation in Turkey
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Voices
‘Staying persistent and building resilience’
Brixton Finishing School alumni share learnings from starting out
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Fuel Your Imagination
Charity lends LinkedIn profiles to refugees
The initiative from 180 Amsterdam and Refugee Talent Hub seeks to extend LinkedIn networks with former refugees or status holders.
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Voices
Alzheimer's Society commits to fight dementia in ‘The Ultimate Vow’
The new campaign from New Commercial Arts highlights the devastating effects and emotional impact of dementia.
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Voices
Gerety Awards calls on industry to change the lens
Gerety Awards launches new campaign from Canadian agency, Cossette that highlights the importance of the female lens
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Fuel Your Imagination
M&S unveil ‘love your boobs’ art installation
The work, created with Mindshare UK, features artwork from female body casting artist, Lydia Reeves.
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Trend
Guinness 0.0 celebrates a St Patrick’s Day to remember
Guinness 0.0 launches responsible drinking campaign ahead of St. Patrick’s Day, created by AMV BBDO.
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Fuel Your Imagination
Endura highlights helmets for Brain Awareness Week
Scottish cycling brand Endura has created graphic helmet designs featuring real-life CAT scans from cyclists who have suffered traumatic brain injuries
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Fuel Your Imagination
Financial Times campaign tells the story of its pink sheets
The campaign from Orange Panther Collective aims to solidify the paper’s position as a premium news brand
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