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Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Trend

EE’s World Cup campaign tackles toxic masculinity

By Georgie Moreton

The campaign shows how sport can build community and protect boys from harmful influences online.

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Fuel Your Imagination

Ginsters creates the UK’s first ‘toaster billboard’

By Georgie Moreton

The activation invites commuters to sample the brand’s ‘Pastry Toastie’.

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Voices

‘New voices are integral’

By Georgie Moreton

At RISE, creators shared how women are carving out their own opportunities and building their own communities.

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Voices

The cure for purpose fatigue

By Georgie Moreton

At Creative Equals’ RISE, leaders from Reckitt and Effie UK explored Nurofen’s See My Pain as a masterclass in purpose and effectiveness.

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Thought Leadership

What will be the key trends at Cannes 2026?

By Georgie Moreton

Industry leaders have their say on what will top the agenda at the industries’ biggest celebration of creativity.

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Voices

Creative frameworks of inclusion

By Georgie Moreton

At Creative Equals’ RISE, speakers from Cannes Lions underlined the importance of healthy debate in driving creative excellence.

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Hot Pick

Plan International UK’s ‘Fine Print’ campaign is a confronting call for equality

By Georgie Moreton

The campaign, created by The Gate, powerfully spotlights the terms and conditions of being a girl.

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Voices

Tesco unveils Channel 4 Diversity in Advertising award-winning spot

By Georgie Moreton

The ‘Now We’re Cooking’ campaign aims to make cooking more accessible through product launches and recipes.

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Trend

Hinge speaks to real couples about modern dating

By Georgie Moreton

The continuation of the ‘It’s Funny We Met on Hinge’ campaign spotlights the challenges of meeting people.

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Trend

Ready Set Ford redefines automotive marketing

By Georgie Moreton

Three new integrated campaigns position the brand as a maker and facilitator.

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Fuel Your Imagination

Kiss brand refresh embodies fun and mischief

By Georgie Moreton

The refresh from Not Wieden+Kennedy is designed to reflect the way audiences interact with audio today.

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Fuel Your Imagination

Johnnie Walker creates 24-year-old whisky for Brazil World Cup campaign

By Georgie Moreton

The campaign connects Brazil’s footballing heritage with Johnnie Walker’s ‘Keep Walking’ brand ethos.

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Hot Pick

Amelia Dimoldenberg sparks summer joy for M&S

By Georgie Moreton

The summer iteration of ‘Love That’ builds on the success of the Gillian Anderson campaign.

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Trend

Publicis London teams with ethical AI art platform for Cathay Pacific campaign

By Georgie Moreton

The ‘Asia just got closer’ campaign uses visuals and photography created using Artfair by Bria.

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Fuel Your Imagination

Lucozade marks the return of Grafruitti with Waterloo takeover

By Georgie Moreton

The full-scale takeover aims to make the relaunch as a fan-led cultural moment.

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