Georgie Moreton

Assistant Editor, BITE

About

Georgie Moreton is Assistant Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Fuel Your Imagination

Audi becomes Sky Sports’ first ever innovation partner

By Georgie Moreton

The partnership aligns the two brands that both strive to be at the forefront of progression, through technology

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Fuel Your Imagination

M&S Food kicks off Eat Well Play Well competition with Ian Wright

By Georgie Moreton

The retailer is capitalising on the power of sport to encourage healthier eating

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Hot Pick

EE teams up with Beano to teach kids online safety

By Georgie Moreton

The campaign by Pitch Marketing Group sees EE and Beano come together to share tips and advice on online safety,

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Trend

McDonald’s launches new loyalty programme in face of cost of living squeeze

By Georgie Moreton

The campaign from Leo Burnett aims to show how McDonalds moments can be even more rewarding

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Interviews

Solving Adland’s class issue will take time and effort

By Georgie Moreton

Common People Co-Founder and Wavemaker Business Director Lisa Thompson shares her experiences as a working class woman in the advertising industry

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Voices

Evaporating ads demonstrate the impact of rough sleeping in extreme heat

By Georgie Moreton

Water-activated street art from CPB for the Single Homeless Project shows the dangerous affects heat can have on homeless people.

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Voices

‘We are Undefeatable’ encourages people to get moving

By Georgie Moreton

FCB Inferno and 15 leading health and social care charities have teamed up to encourage people with long-term health conditions to stay active

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Fuel Your Imagination

Duracell launch addictive AR game to bring the bunny to life

By Georgie Moreton

The game created by Wunderman Thompson showcases the benefits of the brand’s Optimum batteries

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Fuel Your Imagination

Cisco’s connected scarf tracks the emotions of Manchester City fans

By Georgie Moreton

The project supported by Octagon and Unit9 shows how technology can help football clubs better understand their fans

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Voices

Above+Beyond preserves Sir Geoff Hurst’s winning world cup memory in NFT form

By Georgie Moreton

The NFT will raise money for Alzheimer's Research UK and the Alzheimer's Society.

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Fuel Your Imagination

Heinz celebrates Lionesses' ‘Ridiculously Late. Ridiculously Good’ victory

By Georgie Moreton

The responsive ad from Wunderman Thompson Spain draws light-hearted comparisons between the England win and Heinz's new pasta sauce

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Voices

Special Olympics International team up with Allison+Partners for inclusion push

By Georgie Moreton

The three-year global partnership will see the agency push to increase brand awareness in 34 markets.

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Fuel Your Imagination

Amazon Books brings to life the ‘reading feeling’

By Georgie Moreton

The new campaign from Droga5 London captures the power of imagination

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Fuel Your Imagination

Birds Eye Green Cuisine shows the power of the ‘Plant Age’

By Georgie Moreton

The new campaign from McCann London showcases Birds Eye’s plant based range and encourages consumers to embrace behavioural shift

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Thought Leadership

What does the great resignation mean for the future of employer branding?

By Georgie Moreton

Identifying the right tone and connecting authentically with people has never been more nuanced.

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