Fuel Your Imagination
Sainsbury’s pop-up challenges overcomplicated wellness fads
The concept store shows that healthy eating doesn't need to be complicated.
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Georgie Moreton
Deputy Editor, BITE CreativebriefAbout
Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
More from Georgie Moreton
Fuel Your Imagination
Boots teams with England defender Dan Burn on sun safety campaign
‘Back of the Neck!’ riffs on football culture to remind audiences to stay safe and cover hard-to-reach areas.
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Thought Leadership
Is the men’s World Cup losing its marketing muscle?
In the second part of our World Cup series marketing leaders have their say on if the World Cup is losing its marketing muscle in the age of experience.
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Trend
Creativebrief reveals rise of social-first marketing in new report
The Social Sells 2.0 report uncovers how senior marketing leaders are increasing investment in social media.
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Fuel Your Imagination
Revolut takes on financial anxiety
The Backrooms-inspired campaign creates chaotic financial environments to show how Revolut can calm money anxiety.
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Hot Pick
Haribo continues to deliver joy in HFSS friendly Kids’ Voices campaign
Fruitilicious is the latest iteration of the campaign from Quiet Storm.
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Thought Leadership
Authentic Marketing: The Sit Down
Visha Kudhail sits down with Nicola Kemp to explore authenticity as a strategic advantage, not a cultural ideal.
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Thought Leadership
‘If you're not telling your story, someone else is’
Visha Kudhail, Author of Authentic Marketing, shared her insights into scaling your brand in an event held in partnership with Quiet Storm and Bauer Media Outdoor.
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Trend
‘Memento Generation’ research uncovers Gen Z shopping habits
The report, from Snapchat and Portas, explores the importance of shared experiences and memory-making.
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Hot Pick
Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
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Voices
Purposeful partnerships
At Creative Equals’ RISE, brand leaders from Guinness, Sure and Tony’s Chocolonely explored how to build growth through partnerships.
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Trend
EE’s World Cup campaign tackles toxic masculinity
The campaign shows how sport can build community and protect boys from harmful influences online.
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Fuel Your Imagination
Ginsters creates the UK’s first ‘toaster billboard’
The activation invites commuters to sample the brand’s ‘Pastry Toastie’.
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Voices
‘New voices are integral’
At RISE, creators shared how women are carving out their own opportunities and building their own communities.
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Voices
The cure for purpose fatigue
At Creative Equals’ RISE, leaders from Reckitt and Effie UK explored Nurofen’s See My Pain as a masterclass in purpose and effectiveness.
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