Trend
Virgin Media O2 launches summer online safety campaign
Virgin Media O2 and Internet Matters spotlight the importance of having conversations about online safety and starting them early
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Georgie Moreton
Deputy Editor, BITE CreativebriefAbout
Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
More from Georgie Moreton
Fuel Your Imagination
Olympic couple wish Team GB good luck atop the London Eye
Ahead of the Paris Olympics Dame Laura and Sir Jason Kenny take to the skies to wish the athletes good luck
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Trend
Ad spend reaches new highs in Q1
The Advertising Association/WARC Expenditure Report paints a positive picture for marketers, revising forecasts due to stronger-than-expected growth
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Fuel Your Imagination
Toyota Paralympics campaign spotlights the everyday impossible
The campaign from T&Pm uses humour to show that there is more to being a Paralympian than being an athlete
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Voices
‘There is no them, just us’
Oxfam campaign calls for a fairer world for all in Channel 4 ad takeover
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Thought Leadership
‘Speaking up is hard, it requires a lot of bravery’
Visha Kudhail speaks with Azeem Rafiq on whistleblowing, responsibility and facing adversity for the Behind the Face of Success podcast
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Trend
The Very flamingos kick off ‘Operation Back To School’
The campaign from The Gate sees the three flamingos on a mission to get parents and children school-ready
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Trend
UK marketing budgets hit decade high
The Q2 2024 IPA Bellwether Report paints a positive picture for marketers as economic conditions improve
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Fuel Your Imagination
Pizza Hut becomes the official sponsor of dominoes
The humorous campaign sees Pizza Hut UK team up with the 2024 World Championship Domino Tournament
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Trend
Advertising industry’s social contribution builds trust with consumers
A new report from the Advertising Association celebrates the campaigns making change and explores public perceptions of purposeful advertising
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Trend
IPA, APA, ISBA strive to improve production pitch process
A new joint initiative will help to improve the production pitch experience and alleviate pressure on all parties
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Thought Leadership
Confidence is good business
At the UK Creative Festival, Creativebrief, The Gate and The AA discuss the importance of confidence, humour and culture
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Fuel Your Imagination
Jaffa Cake settles the debate
The new campaign from TBWA\London gives McVitie’s the final word on the cake vs. biscuit debate
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Fuel Your Imagination
National Express celebrates the benefits of coach travel with those in the know
The new campaign from Lucky Generals highlights the value and convenience of National Express
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Thought Leadership
Building creative opportunities for all
The inaugural Create Conversations event explored the vital role of creativity and how to better open up equal access to creative careers
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