Georgie Moreton

Assistant Editor, BITE

About

Georgie Moreton is Assistant Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Thought Leadership

Are brands doing enough to capitalise on the power of influencer marketing to change consumer behaviour?

By Georgie Moreton

If used authentically, influencers have the power to sway audiences and increase brand recognition

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Interviews

“We won't get anywhere unless we work together as an industry”

By Georgie Moreton

Total Media’s Pedro Martins on becoming a B-Corp and the importance of doing the right thing

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Thought Leadership

The pitch process is broken; how can it be fixed?

By Georgie Moreton

At the Alliance of Independent Agencies’ ‘Making the pitch process fit for purpose’ industry leaders attempt to rectify the current pitching process

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Voices

adidas launches creator network to champion young talent

By Georgie Moreton

The new educational program me for emerging creatives has been launched in partnership with youth-led digital media platform GUAP

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Voices

Superdrug’s Itty Titty makes a habit out of checking breasts

By Georgie Moreton

The light-hearted campaign from Grey London and Superdrug encourages women not to put off getting checked

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Voices

Dove launches campaign to combat race-based hair discrimination

By Georgie Moreton

Inspired by real life stories, “as early as five” calls for an end to hair discrimination

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Fuel Your Imagination

Transfer Deadline Day hysteria powers new campaign for football website

By Georgie Moreton

The tongue-in-cheek campaign for FOOTY.com features Chelsea and West Ham stars Beth England and Jarrod Bowen.

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Trend

Amazon’s ad-splurge continues with Super Bowl slot

By Georgie Moreton

Amazon and Lucky Generals Super Bowl spot stars Scarlett Johansson and Colin Jost

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Trend

Why Motorola’s built its Power to Empower brand platform to champions changemakers

By Georgie Moreton

The legacy brand puts consumers at its core, encouraging people to use technology to make change.

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Voices

CALM hides an important message in DanTBM’s YouTube video

By Georgie Moreton

Recipe helps raise awareness around mental health for CALM with the help of YouTube gaming star

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Fuel Your Imagination

Oddbox team up with Hackney pub for unique dining experience

By Georgie Moreton

The wonky fruit and veg box is showcasing its sustainable credentials serving meals at London’s first fully vegan pub The Spread Eagle.

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Voices

#STOPCYBERFLASHING triggers debate in Parliament

By Georgie Moreton

The campaign from sexual health charity Brook and Grey London strives to make cyberflashing illegal

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Voices

Diversity valued above salary amongst entry-level talent

By Georgie Moreton

Research from Brixton Finishing School finds an increasing demand for a more inclusive workplace

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Fuel Your Imagination

20something brings GRID Legends to life for EA Codemasters

By Georgie Moreton

The new campaign clebrates the launch of the fifth instalment of the GRID Legends series with ad featuring BAFTA winning Sex Education star Ncuti Gatwa

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Hot Pick

Disney+ showcases diversity of content with new campaign

By Georgie Moreton

The EMEA-wide campaign from Leo Burnett and Disney+ showcases the wide range of content the streaming service offers.

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