In his role, Aaron helps brands understand their customers better than their competitors by drawing upon his understanding of human behaviour. The practical application of human biases plus creativity has proven to be the perfect combination for marketing effectiveness, something Aaron has a passion for and is qualified in through the IPA Eff Test. With over 13 years of experience, Aaron has worked across B2C and B2B health, leisure, retail, public sector, travel, automotive, hospitality, entertainment and F&B sectors. His career spans across multiple organisations including WAA Chosen, GDA, Volkswagen and Big Cat, working with brands such as DIEAGEO, Britvic, Mitchells & Butlers, Spirit Health Clubs, West Midlands Combined Authority, Absolutely Leisure, Parkdean Resorts, Roadchef, Calor and Royce Lingerie.
By Aaron Wells
Aaron Wells, Marketing Director at Big Cat introduces a white paper exploring shifting consumer behaviour and offering brands new ways to navigate the changing landscape.
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