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Attention please
Adam Reynolds, Senior Copywriter at IMA on how brands can compete for audience attention because, if people don’t stop and pay attention, you’ve failed.
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Adam actually started out wanting to be a graphic designer. But very quickly realised he could think more creatively with words rather than pictures. Ever since, he’s been writing to touch hearts, engage minds and tickle funny bones. He takes a strategic approach to create messaging that hits the mark, and has worked on brands including KIND Snacks, MORE THAN and Red Bull.
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An old way to look ahead
Adam Reynolds, Senior Copywriter at IMA takes a look at the year ahead and encourages brands to be consistent, not to chase short-term fads and fleeting cultural trends.
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Thought Leadership
Make Them Feel
We feel first and think second. It’s emotions that drive our behaviour, no matter how logical and level-headed we might think we are. Intermarketing taps into the increasing importance of building emotional brand connections with consumers.
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