Alec Samways is the CEO at Splendid Communications. He founded Splendid in 2004 to build a communications agency that creates value for brands in the real world. His previous roles included Head of Global Consumer Practice at strategic research consultancy Datamonitor, and Head of Brands division at Slice, a music and entertainment PR specialist. Alec is a family man and former DJ who has suffered from a life-long vinyl addiction.
By Alec Samways
In the spirit of 2020, and feeling entirely unable to predict what happens next, Alec Samways CEO of Splendid Communications offers up some current observations peppered with hopeful, open-ended vision.
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