Aleksandra Melnikova, Publicis•PokeHead of Experience Design Email Aleksandra Melnikova, Publicis•Poke
Aleks is an Experience Design Director bringing the power of connected disciplines into design, research and team management. Being trained in Arts and Product Service Systems design is a combination that enables her to make any project, no matter the size, her playground by creating new methods, tools and approaches, frequently challenging the existing structures and status quo. Over the last 10 years, she has worked both client and agency side and has led and successfully delivered (digital) experiences for companies like VISA, Lloyds, TSB, SKY, Aviva, VSO, GSK and British Airways. Aleks currently leads the Experience design team at Publicis•Poke, her role being to drive experience excellence and human-centric approach to challenges, developing key client accounts and being an inspiring leader for the teams. When not at work, she collaborates with a few UK universities, blogs about the connections between literature, art and design and spends time suspended in the air trying to become a pro at aerial arts.