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Building inclusion from the inside out
For National Inclusion Week IMA-HOME’s Alex Uprichard outlines the importance of living and breathing inclusivity
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Alex is Managing Director of IMA-HOME and IPA city head for Leeds, Yorkshire and Humberside. She has 24 years’ experience which spans media planning and buying, media owner sales, running and selling her own digital business and running a large-scale, full-service ad agency.
She is passionate about the power of regional agencies, the pursuit of better inclusion and diversity in adland and developing a truly integrated agency model for full-service capability.
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