About

With over 7 years experience in PR & communications, creative direction and style and fashion writing Alex moved into a specialist role for the agency as, Culture Lead. Responsible for leading on numerous accounts within the agency, Alex also drives culturally relevant moments across the agency which has seen multiple creative campaigns, fashion week collabs and brand partnerships. With experience that looks at the intersection of sport, outdoors and lifestyle - including work on brands such as KEEN, Canyon, Cat Footwear and Chrsitopher Raeburn. Since joining Gung Ho Alex has been driving the agencies cultural relevance, and leveraging brand moments across an array of relevant calender moments. Such as leading successful press day concepts, authentic influencer partnerships, the inception of creative campaigns and creating moments to keep the agency brands in touch with the latest updates in the fashion industry, including attendance at and reporting on Fashion Weeks such as London and Paris.