Alex leads as one of Ketchum’s influencer experts, creating earned and paid strategies for clients including Samsung and Olay. She was the communications lead on Libresse’s #bloodnormal, recently winning Titanium and Glass Grand Prix at Cannes.
By Alexandra Marsh, Ketchum London
In 2017, global feminine hygiene brand Libresse (known as Bodyform in the UK) recognised a huge issue: women’s periods are largely absent from popular culture.
Read moreLooks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in