Alistair Green

Global CSO Studio BLVD


Alistair Green is the Global Chief Strategy Officer for Studio Blvd where he developed the strategy for the award-winning #labelsareforclothes and #thisisfamily campaigns for River Island as well as the #iamasweatybetty female empowerment campaign for activewear brand Sweaty Betty. Before Studio Blvd, Alistair was Global Planning Partner at Grey working across P&G / Coty's luxury fragrances, Head of Strategy at Mindshare working across Unilever, HSBC, Nike and Chanel and Planning Group Head at BBH working across Levi's, Johnny Walker and Burberry amongst many others. Alistair has contributed to some of the world’s most famous, award-winning and effective campaigns and has won IPA, APG, Marketing Society, Effie and Cannes Effectiveness Awards.

More from Alistair Green


Changing the Face of Families

By Alistair Green

Studio Blvd reflects the changing nature of families in its SS19 Campaign for River Island

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