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Louder isn’t smarter: Why sonic branding cuts through the noise
By Amy Crawford
Strategically crafted sonic identities yield measurable ROI, writes Amy Crawford.
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Amy Crawford works at the intersection of music, brands & innovation as VP, Creative Development (Americas) at MassiveMusic. It's highly likely that you interact with award-winning music and sound that she created as you go about your day, having led sonic branding & design efforts for global brands, entertainment and media. Her thoughts on sonic branding and the future of music in media have been published by The New York Times, AdAge, AdWeek, Muse by Clio, Hypebot and more. She has been invited to speak at SXSW, at Advertising Week, the AICP, The Gathering and at NASA's Jet Propulsion Laboratory. She is a member of The Recording Academy and President of the East Chapter Board of the Association of Music Producers.
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