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‘Just keep playing’: How brands can use play to connect with adults
By Anam Ahmad
Brands should be doing more to tap into the power of play, writes Anam Ahmad.
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Anam Ahmad is the Founder and Chief Creative Officer at experiential agency, The Hanging House. A visionary from the start, Anam founded The Hanging House at 21. Skipping traditional schooling, she began working at 17, gaining diverse skills through experience. Her passion for exploration fuels bold ideas and dreams, which she channels into her entrepreneurial ventures. Constantly evolving, Anam’s thirst for knowledge drives the agency’s growth.
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