Andrew Barraclough, GlaxoSmithKline

Vice President of Design Email Andrew Barraclough, GlaxoSmithKline


With 30 years’ experience working across all aspects of Design and Innovation, Andrew’s roles have spanned the Novartis Consumer Health, Reckitt Benckiser, a NED of the Design Business Association and currently GlaxoSmithKline. He also founded and ran his own Design and Innovation agency, Pure Realisation, for several years. His experience covers: Marketing, Product & Packaging Development, R&D, Design Management, Design Leadership, Design Research, Design Thinking and Innovation process and pipeline development, working across all areas of a business at a board level, strategically, tactically and operationally. Andrew has built multi award winning design teams with Design awards from Design Management Europe Award to Transform, Effie, Design Effectiveness including the Grand Prix, Packaging world Star and Red Dot with awards across a range of categories and sectors. As a designer, he believes passionately in holistic customer experiences that bring together world class design and fearless innovation.
In his current role as Vice President of Design, Andrew has pushed the boundaries of perception of design across 146+ markets for more than 25 global brands with world renowned brands including Panadol, Sensodyne, Theraflu, Centrum, Voltaren, Tums, and Advil. Creativity is at the heart of business growth and Andrew’s passion to make ‘Humanity Better By Design’ with Design Thinking and Design Linking bring both shareholder value and exceptional consumer and customer experiences which are both distinctive and memorable.

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