Ant (she/her) is a Senior Copywriter at Wunderman Thompson and Lead at Wunderman Thompson Unite, the agency’s LGBTQ+ advocacy group. She also sits on WPP Unite’s central committee.
Best known for writing LIDL’s tagline ‘Big On Quality, Lidl On Price’, Ant has over 8 years’ experience creating campaigns and writing copy for some of the world’s leading brands, including Airbnb, Bridgestone, The Olympic Games, Sothebys, and UEFA.
With a passion for creating a more inclusive world, Ant has been actively involved in a number of D&I initiatives, both within and outside of her industry. In 2019, she led the brand positioning and copy development to launch the UK’s first dedicated LGBTQ+ market research social enterprise.
She’s also an Outvertising Mentor, and has published articles about her own experiences as a queer woman. Her commitments in this space led to her being recognised as a WACL Future Leader in 2020 and a Pitch Superperson in 2021.
By Ant Jackson
Over time continued misgendering can impact your emotions, sense of belonging and even mental health, which is why we need to embrace pronouns.
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