Barney McCann is an innovative, creative leader with a passion for blending art, technology, and culture. As the Head of Creative at Born Social, he leads a dynamic team in social-first campaigns that resonate with audiences and drive brand success for Smirnoff, Guinness, Primark. With a background in Graphic Design and Moving Image from Central Saint Martins, Barney's work spans various creative disciplines, including AI-generated art, photography, and visual storytelling. Driven by a commitment to innovation, creative excellence, and purpose, Barney continues to push boundaries and inspire others in the creative industry with his involvement in Born Social's grassroots talent initiative, Born Ready.
Long-form video is turning into a new visibility battleground for brands, writes Barney McCann, Head of Creative at Born Social
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