Ben has worked in agencies from big to small, independent to international, spanning everything from direct to digital, advertising to design, with sales promotion to boot. He says it was part of a wider, cunning plan to see beyond channel and focus on the idea and how to use ideas to move people. After all, it's ideas that make the world go round. Ideas fuel what we think, feel and do. Ideas are an agency’s currency. Oscar Wilde once said an idea that isn’t dangerous is unworthy of being called an idea at all. Exactly. How appealing is that? Ben is proud to have worked with a multitude of wonderful brands in all sorts of sectors, from automotive to retail to the voluntary sector, as well as the unholy trinity of gambling, booze and vice!
By Ben Rachel
Ben Rachel, Founding Partner & Planning Director at Soul believes that brands need to change how they read the data customers give them.
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