Caroline Krediet

Partner and Head of Strategy Figliulo & Partners

About

Caroline is one of the five partners at Figliulo&Partners and leads the strategy and planning teams at the agency, as well as partnering with all senior clients to lead the direction of their brands and businesses. Caroline has worked on some of the world’s biggest brands, including Coca-Cola, Samsung, Exxon Mobil and Revlon. As Head of Planning at TAXI NYC, she led strategy for two of Kraft’s largest beverage launches. At Havas, she built the strategy for Dos Equis’ “Most Interesting Man in the World” campaign, one of Ad Age’s campaigns of the 21st century. She was also Head of Strategy at digital shop, Noise (now Deep Focus), on assignments for Samsung, Chase, Unilever, Intel and Amazon Fashion.


More from Caroline Krediet