Catherine Becker is the UK CEO of Freeda Media. She joined the group from Electronic Arts, the games publisher behind series including Fifa and The Sims, where she has been head of media – EU for the past two years. Before EA, she was CEO at VCCP Media, which she joined in 2015 as chief executive. Catherine is a champion for diversity and inclusion.
She is on the executive committee of WACL and earlier this year at EA, was elected as chair of the company’s Women’s Ultimate employee resource group, which promotes equality, diversity and inclusion for women in the workplace, and champions female representation in EA’s games and in advertising creative.
Catherine Becker, UK CEO of Freeda Media, on the creative and commercial opportunity of partnering with female creatives, who want to make the internet a more positive space.
Read moreLooks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in