Charlotte Bunyan is Chief Strategy Officer at independent creative agency Cult, which has a particular focus on fashion, beauty, luxury and wellness brands across the globe. She also leads their innovation arm, Cult Futures, which combines trend forecasting with an innovation incubator to develop new products and services for brands.
Disabled people are not being consulted on the design of products they use; nor on the campaigns explicitly aimed at them, writes Charlotte Bunyan.
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