Chris Allen is Managing Director of Pitch Marketing Group, an independent creative agency building brands that people can be passionate about. Over the past decade he has led award-winning campaigns for rights holders, brands and media companies including ASICS, Beats by Dre, Betfair, BT Sport, Channel 4, cinch, NBA, Premier League, Red Bull and Uber Eats.
By Chris Allen
As the World Cup approaches and controversies around the host nation continue, Pitch Marketing Group’s Chris Allen considers how brands might approach this year’s game.
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