Chris Gokiert is the CEO of Critical Mass, an award-winning digital marketing and experience design agency. Chris is the driving force behind the development of the agency’s capabilities and integrated client offerings and leads the team to consistently innovate and advance Critical Mass’ strategic vision. Since joining Critical Mass in 1998, he has been instrumental in the growth and success of the agency, expanding the team from just 35 people in one Calgary office to over 1,000 employees across 11 global offices. Chris leads key client relationships across continents, including the launch of major multidimensional initiatives for Nissan, INFINITI, adidas and AT&T.
Chris Gokiert, CEO at Critical Mass highlights the importance of DTC for every brand and why there needs to be a reconstruction of the brand ecosystem around the customer.
By Chris Gokiert, Critical Mass
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