Trend
The Shift from Decision Maker to the Decision Matrix in B2B
By Chris Ilman
B2B marketers must now consider a multitude of individuals encompassed by marketing efforts
Read moreAbout
Chris is a brand and content strategy consultant with 13 years agency experience across B2B, PR and social. He has worked with many of the world’s largest technology brands including Adobe, Amazon, AWS, Google and Nokia.
More from Chris Ilman