Chris is an experienced results-driven marketer with a proven track record of growth and transformational change, with extensive global experience in sports marketing within rights holder, sponsor and agency environments. He has eight years of directing the strategy and activation of some of the biggest partnerships in Formula One, working with clients including UBS, LG, UPS, Diageo, Hilton and GSK. Previously, he was Marketing Director for the Williams F1 team responsible for partner services, communications, brand and hospitality. Whilst in this position the team re-branded to become Williams Martini Racing and enjoyed significant commercial and sporting success. As Director of Partnerships at Apollo World Touring, an independently financed entertainment company committed to entertainment as a force for good, Chris leads the development and retention of brand partnerships, commercialisation of the digital business, engagement with host cities on the live events side of the business, in addition to our wider commercial relationships.
By Chris Murray
Chris Murray, Director of Partnerships at Apollo World Touring examines the innovation taking place in the live music space, and why brands need to engage with what consumers want.
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