Cutting his teeth at J. Walter Thompson, Chris has spent the last 25 years working across the marketing mix for some of the UK’s biggest brands including Sainsbury’s, HSBC, Vodafone, Lynx and Guinness. As CEO at TMW Unlimited, Chris focuses on setting the vision for the business and his hands-on approach sees him working closely with clients to find new ways to maximise the value they get from the agency. A champion of creative effectiveness, a particular passion is the evolving field of neuroscience and understanding the cognitive motivations behind customer purchasing behavior.
By Chris Pearce
Loyalty is big business, worth approximately £92 billion in the UK alone, and an area where everyone seems to be an expert. Yet the received wisdom is often contradictory.
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