About

Chris Shadrick joins Ammunition as Director of Strategy, strengthening the agency’s global growth agenda and supporting its continued expansion across Europe. An integrated strategist with deep experience spanning brand, digital, and product, Chris operates at the intersection of creativity, technology, and commercial performance. Known for challenging assumptions and focusing teams on what truly drives impact, he has pitched and won global accounts, built high-performing teams, and stepped into senior leadership early, becoming a board member at 27 and Managing Director by 30. Chris has partnered with some of the world’s most ambitious organizations, including Google, Unilever, HSBC, Hyundai, Mercedes-AMG F1, Caterpillar and the NHS, helping them navigate transformation and multi-market growth. He has also pioneered Gen AI and digital twin production models in collaboration with innovators such as NVIDIA and Epic Games. At Ammunition, Chris will sharpen the agency’s propositions, build scalable growth systems, and elevate effectiveness across teams worldwide, advancing its mission to drive measurable growth, no matter what.