Christina is Connections Director, with a focus on Social Media Strategy, at VMLY&R London. In this role, she leads the Connections Department where she oversees and helps to activate all social, SEO and insights & analytics work across the agency’s client portfolio. During her almost nine years at VMLY&R, she’s helped a variety of brands build and grow their strategy in social media, including Colgate, New Balance, Dell and Baileys. Most notably, Christina spent six of her eight years with the agency focused on Wendy’s, where she helped turn the brand into the cultural phenomenon that it is known as today through projects like #NuggsforCarter and WeBeefin’. Christina was named Forbes 30 Under 30 in 2019 in marketing and advertising for her leadership and development of the Wendy’s brand in the social space as well as The Drum’s 50 Under 30 Creative Women in Advertising. Her work on Wendy’s social presence has been recognised by Cannes, The Clios, The One Show, The IAB Mixx Awards, the Facebook Studio Awards and The Effies to name a few.
Sometimes marketers feel they can’t do right for doing wrong when communicating their sustainable credentials. The alternative is not an option, argues Christina Miller, Connections Director at VMLY&R.
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