Did we forget the social part of social media?
The future of social isn’t more content, it’s more connection, writes Christopher ‘Slev’ Slevin.
Read moreChristopher Slevin (Slev) is Creative Director at eight&four, where he leads integrated communications across brand, content and campaigns, overseeing a multidisciplinary team of brilliant creatives.
He partners with organisations including The Crown Estate, Hitachi, Cancer Research UK and The House of Angostura to shape brand platforms, define creative direction and deliver work that drives cultural relevance with commercial impact. His work includes the repositioning of Angostura’s Premium Rum portfolio and leading the ever-successful festive campaigns for Regent Street & St James’s.
He joined eight&four following the group’s acquisition of Inkling Culture, playing a key role in its integration and growth within the wider business.
Prior to this, he spent a decade at Mission, delivering high-profile brand and experiential work for global clients across fashion, lifestyle and luxury sectors. Highlights include leading the partnership between Belvedere Vodka and the James Bond franchise, and shaping the House of Peroni in collaboration with St. Vincent to showcase an alternative side of Italian design to international audiences.
The future of social isn’t more content, it’s more connection, writes Christopher ‘Slev’ Slevin.
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